The Importance of a first impression  

 Article by Neil Porter 01.02.16

We have all heard this line and the follow up lines that go with it: Only get one chance to make it….

Never get a second chance at one…

We all endeavor to conduct ourselves in such a way that we will leave a great first impression with everyone we meet, either in person, on the telephone or via email or social media. 

However, that same importance of making a great first impression extends to your marketing, your website, online presence, social media. 

All areas where a prospective client will come across your business for the first time and make a judgement on whether you are the business they wish to deal with, all without having done any of those things like call or tweet us that gives us a chance to create our first impression– it has already been made!   
Have you reviewed all of those areas of your business recently? Now is a perfect time – start 2016 strong. 

Are your images modern, relevant, unique? 

Are you team or staff images professionally done, or are they taken with an iPhone or worse just a selfie.

Are you using the same headshot across all social media platforms?  
In this visual age you often have as little as 30 seconds before someone decides if they will use you!  

If you are not conveying your brand, your image, with the highest quality and professionalism across all areas, you will be losing customers. 
If you would like to discuss any of these points please get in touch – I would be delighted to hear from you 

Thank you for reading  
Neil Porter

@ncpphotos