The 4 P’s for a perfect presentation. 

Article by Ernie Boxall 04.04.16


“People won’t remember what you say as much as remember what they see when you say it…”

 

I am always impressed by the workshop and seminar leaders I have seen give four or five hours of great content without any apparent notes.

 I am sure those people recognise that there are tips that can be passed on.

So, who is this facilitation for? The people who have a skill or a craft which will make an impact on people’s lives and lift them out of the rat race. People who rise at 5.30 am- 6 am, groom, scrape the ice off a car window and drive to a networking meeting. It’s fir people who happily stand at the coffee table for 15-20 minutes and talk to strangers about their business. Until they hear those fateful words:

It’s time for 60 Second Presentations…who will go first?

How many of us have suddenly looked away?

How many of us have checked watches, our phones, anything but not make eye contact?

 At least once a week we have the opportunity to inform the rest of the group, the rest of our sales team on the sector of business we want to identify, ask the right questions to get us an introduction to speak to a new client. It’s our opportunity but we all have to do the work.

Now as a newcomer to networking you can use the formula:

Who you are: Where you are: What you do and who you want to work with?

Ernie Boxall of Balance Health and Fitness, we work in Leamington, Kenilworth and Coventry providing wellbeing with On Site massage. Today I want to connect with companies where computers are being used all day. I’m looking to work with (Be specific.)

Ernie Boxall of Balance Health and Fitness. Together we can stop work killing you…

People now know who I am, where I am, what I do and who they might know to talk to.

Alternatively, if you have been at the group for some months you need to make more of an impact…

Ernie Boxall of Balance Health and Fitness, when you look around your office do you know there is a thief in there stealing your wages. The thief is pressure and it may be sitting on the shoulders of the person next to you or yours. Working together we can defeat the thief and improve profit and productivity. Ernie Boxall of Balance Health and Fitness. I’m looking to work with companies using computers all day so that, with twenty minutes on site head, neck and shoulder massage we can improve profit and productivity.

Ernie Boxall of Balance Health and Fitness…

So there you have two 60 Second Presentations from the same company, each with its own strength and impact.

Your 60 Second Presentation is your verbal Business Card… it says so much more about you than an ordinary business card… and in my case where I actually make physical contact with my clients…it is a vital part of my networking.

Would it be OK to ask how many of you write out your 60 Second Presentations, even your 30 minute seminars? You see this is the first ‘P’ in my “4 P’s of Perfect Presentations”

1. Preparation: Write it out: Edit it: Re-write it and then move on to the second, and probably most important ‘P’

2. Practice: Practice it line by line until you remember it: Record it on audio or video: Use only bullet points to remind you and then spend a few hours making sure you know it by heart and also where to put the emphasis on lines and strap lines.

How many of you practice your 60 Second Presentations until it is word perfect? I write it out…speak into an audio recorder, bullet point the speech and then practice it assiduously.

In my workbook The 4 P’s of Perfect Presentations I will go into more detail.

3. Posture: This begins way before you get to the meeting. It is in the washroom. It is our grooming, the clothes we wear, the make up for women and the after shave for men perhaps. Whether we comb our hair or not. It is in the walk to the podium…do you walk confidently to the roster? Do you wait until everyone is ready to listen to your presentation? Do you project your voice to the back of the room?

OR

Have you decided the group know what you do anyway so you don’t have to make an effort this time? Do you walk to the roster already giving your name and company with your back to people? Do you arrive at the roster and stick your hands in your pockets or stand with them clasped.

How many times have you seen these mistakes made?

How many times have you seen a business owner looking less than professional and thought “Yes that’s a business I want to be associated with?”

How many times has a speaker put their hands in their pockets and deliver a powerful speech?

Finally we have…

4. Presentation. The 4th ‘P’ and in itself this is the culmination of the 3 P’s above it. You have written the presentation… you have practiced it… and walked confidently to the podium… It is the delivery which makes the difference. Let’s face it what can a great presentation bring you, apart from more business…well it can get you a keynote speaking spot for a start. But also Leads, Referrals and Testimonials…because your presentation becomes

MEMORABLE.

 

But let’s look once more at the pitfalls:

1. “Due to the large number of members who have turned up, you only have 45 seconds.” You would have thought many people would say “Good”

But because they have only written the 60 second presentation down and not practiced it, they have not catered for 45 seconds and go past the red card…Unprofessional

OR They speed up to try and get 20 seconds information into 10 seconds and flood the audience…Unprofessional

 

2. You stand up and like a rabbit in the headlines you fix on the front row and speak to them only. Immediately the 25% of the audience behind you will switch off and 90% of the audience will not hear you…Wasted opportunity

 

3. Because the speech hasn’t been practiced each sentence begins with a verbal crutch… Err, Um. So…

I have seen and heard something like the following:

“I’m ‘Ernie Boxall’ of err Balance Business. I am a business mentor and err work in umm Warwick.” ERR I’m sorry you’ve lost me. I will not be calling on your services.

4. Command the stage… whether you stand still or Stride the boards…For main points of my presentations I will stand still but make eye contact all the time…with conversation points I walk the floor and connect more closely with the audience.

So having written out that 60 Second Presentation how many people have you seen remember it? How many people have you seen simply read what they have written off a piece of paper or off their phone? How many great presentations have you seen delivered in a monotone; delivered with hands in pockets; delivered with the speaker’s back to you?

How many of you are prepared to put the work in and become a memorable presenter. Done badly standing alone is a very lonely place. Done well, with the applause of business owners in front of you it is up there with the best feelings. Done very well and for £5k, £10k, £50K a speech it is life changing.

Are there any other ‘P’ you would add for “Perfect Presentations.” Add your comments to the site. I am just curious to see how many business owners feel that a One to One with me would encourage them to take those extra steps to become MEMORABLE.

Contact ernie_boxall@yahoo.co.uk

07962 216833