Article by Sam Thiara 18.04.16
Step 2 – Clarify Your Unique Value
Take a moment to reflect on yourself…..what do you want to be recognised for and more importantly why, when it comes to your business? You may have spent years achieving mastery in your subject matter BUT do you really reach more of the people in your niche, industry or community knowing ‘deep down’ you could help them but can’t get to them?
A developing trait amongst those who have reached the pinnacle of success is often based on a core philosophy of selfless service or ‘Seva’. This comes from religious teachings and is a service which is performed without any expectation of result or award for performing it. Such services can be performed to benefit other human beings or society and in business we see this going beyond the norms of customer service.
Often the principle of ‘Seva’ is lost on those who fail at creating true value in their marketplace. They then spend time wondering why and how others, probably no more talented or skilled than them, are at the top of their game.
How and where do you start?
You should look to change the focus of how you engage your marketplace and begin to create and nurture an environment where your prospective clients become immersed in learning how to overcome whatever ails them. This could naturally bring your solutions to the table; a significant difference between your USP and your UVP.
Ever heard the term – ‘What is your USP’?
Your Unique Selling Proposition is a mainstay of ‘sales talk’ and no doubt a term you have come across time and time again. This was effective back in the day when the focus was to SELL, SELL and SELL. If you are still a believer in this approach I hate to blow your bubble but it doesn’t work anymore and it won’t if all you seek to do is to SELL. This is apparent in all walks of life and unless you change your focus and start to build your UVP; “Your Unique Value Proposition” the success you so hope for may just elude you.
If you are looking for a new job, career or a client you’re ‘UVP’ should be central to your core values and beliefs.
What are your core beliefs? What virtues do you aspire to, and hold in high regard when you see them demonstrated by others? What will you not stand for? These are extremely important questions that are only asked by about three percent of the population, and that small minority tends to be the movers and shakers in every society.
So when it comes to you wanting to enhance your life, what values and core beliefs do you stand by that helps others enhance their lives. Helping clients become successful is not always uppermost in most people’s minds and you can see examples of this every day when you watch programmes like BBC’s Watchdog and hear stories where ordinary hard working people have been scammed out of their life savings or experienced a terrible service that significantly affects their lives.
As you look to share, amongst your business community, the expertise you possess and the drive, passion and sheer desire to help your clients become successful, your eBook or ‘Lead Magnet’ as it often referred to) will help you attract your perfect client(s) as you build and create authority in your subject matter.
The power and reach of marketing a low cost, high impact and authoritative ‘educational information product’ is a recognised marketing best practise and will help you on the road to achieving the vision you have crafted for yourself.
So when Stephen R. Covey, author of THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE wrote about his holistic, integrated, principle-centred approach for solving personal and professional problems and presented penetrating insights and pointed anecdotes to support his philosophy he impacted millions. Covey revealed a step-by-step pathway for living with fairness, integrity, honesty and human dignity – principles that give us the security to adapt to change, and the wisdom and power to take advantage of the opportunities that change creates.
Did he know this would be so successful? He ‘believed’ and his ‘Seva’ was to teach others what he felt would be life changing. Covey coined the idea of abundance mentality or abundance mindset, a concept in which a person believes there are enough resources and successes to share with others.
Having an eBook that reached millions made him a household name so even if you want to become a household name in your niche, industry or local community would an eBook help you empower your business and inspire your clients? This may be just the start of a new journey to a more abundant life and business, one that can bring you more time, money and freedom.
What can you do to inspire those around you?
International Sales Manager, Internet Marketer & Trainer