Article by Lisa-Marie Nelson 04.07.16
Social media has profoundly changed our lives and the way we communicate – in my view for the better. However, there’s nowhere to hide online. When we make ‘social’ mistakes we’re airing our dirty linen for all to see – unless you’re okay with hitting delete – and trust me, especially if you’re posting on behalf of a company that’s a big no-no.
The social landscape is forever changing – channels, features and an expanding waistline of information, make it hard to keep up and stay fresh so we’re bound to slip up at times. After all, to err is human (to forgive divine) and we should all learn from our mistakes right?
It’s hard to admit you’ve made a mistake, but it’s an important step in learning to be able to grow and improve yourself. So, despite being a Social Media Specialist that should know better, I’m going to confess my social sins to you all, along with a recipe for absolution.
Confession #1: I Re-Tweet too much
A simple Re-Tweet is a great way to share great information fast, but it also encourages me to be lazy and share without adding any value at times.
If you’re looking to build relationships, add a pinch of value and quote. A simple “read this great post from X” will let the author know you’ve read it and value it.
Confession #2: I social stalk (sometimes)
Facebook is good for keeping in touch with family and friends, but also snooping on past friends, partners, colleagues etc. It’s also easy to compare yourself to others.
Be selective in accepting friend requests and leave out bad eggs. Don’t believe everything you read or see and be sure to lock down your security settings!
Confession #3: I post sp..o..radi..cally
I hate inconsistency, but I’m guilty of sporadic posting on my personal accounts when I’m short of time. When I find time, I do too much of confession #1!
Recipe: Timing is everything
If you’re timing’s off then your good content could be missed rather than truly underperforming. Understand when your followers are online and invest in a scheduling tool like Hootsuite or Buffer to get the most from your posts.
Confession #4: I don’t like Tumblr
I know I’m likely to be the minority here – or too much of a fuddy-duddy, but I’m not a fan of Tumblr. I tried it, but I don’t like it, I’m sorry!
When cooking or baking if you don’t like an ingredient or you’ve run out you find a substitution right? There are lots of social platforms out there so find the ones you enjoy using and that meet your needs. For blogging I prefer Word Press or Blogger.
Video content is so popular and a massively engaging way to get your message across, but I’m not ready to venture onto the social screen just yet. I’m shy (yes really) and my editing skills leave a lot to be desired.
Recipe: Mix it up
Don’t be afraid to mix it up. Sharing content from other like-minded individuals is a great way to fill in the gaps of your own content strategy and build relationships, so get curating videos, images, blog posts, memes etc.
While my social media confessions aren’t big scale, I hope you’ve enjoyed reading them and hopefully nodded in agreement at a few. If so, please offer your forgiveness and share a serving of your own social faux pas’ by commenting at the bottom of this post – after all admitting your mistakes and taking responsibility for them is the only way we grow!
Feel free to tweet me at @PRBirdie or connect: https://uk.linkedin.com/in/lisamarienelson