Fourth Good Reason to Use Promotional Gifts

By Cre8tive Brand Ideas- 13/02/19

In a hyper-competitive market, you have to do more to stand out and over the last few weeks we have been giving you some reasons to use promotional gifts to stand out.

Our fourth and final reason is…… 


Less competition

Most companies will do marketing that’s free and hope for the best! 

As you are aware there is hefty competition in the inbox, however by changing your your marketing strategy to include promotional merchandise will mean that you are almost alone in the letterbox.

It’s your return on investment
So while promotional goods may require more investment than digital alternatives, it’s Return on Investment not costs that count
And if promotional goods bring you quality leads that convert into sales, is that not worth factoring into the marketing mix? 
How to get started

Promotional goods can add a new dimension to your marketing. 

From memorable giveaways to products that form part of a broader drip campaign, you have a HUGE range of options. 

And we’d love to help you explore them.

Remember, you don’t have to default to pens! 

Instead, think about the conversation you want to spark and find items that enhance this message. That way you’re not only sending a prospect your company name, but you’re also kick-starting thoughts and conversations that could lead to a sale. 

Here at Cre8tive Brand Ideas, we blend promotional merchandise with the creative thinking that gets you results. Involved in your product from start to finish, we’re more than a supplier. Instead, we’re here to ensure you receive exactly what you need – on time, in the right quantity, at a great price each and every time!. 

So if you’re ready to see promotional goods in a whole new light, we’d love the chance to chat, so please give us a call on  08451 30 87 30

Third Good Reason to Use Promotional Gifts

By Cre8tive Brand Ideas- 06/02/19

In a hyper-competitive market, you have to do more to stand out and over the next few weeks, We will be giving you four good reasons to use promotional gifts to stand out.

Our third reason is…… 

Start Conversations

One significant advantage of promotional goods is you can wrap stories around the items you pick.
 

For sure, there are practical choices. For example, you might want to brand bags for an exhibition or give away pens at an event.

But that’s just scratching the surface of the possibilities. 

Branded goods also create talking points in direct mail promotions. 

For example, you could brand:

· Water bottles and ask prospects if they’re ‘thirsty for more business?’
· Rulers if you want to ‘tell it straight’.
· Trolley coins if your message is ‘on the money’.
· Torches can help people ‘see the light’.
· Umbrellas may inspire people to ‘splash out’.


You get the idea! 


It’s how promotional merchandise plus creativity can add a new dimension to your marketing. 

And with thousands of items to choose from, there’s a good chance you’ll be surprised by the countless opportunities that exist to get people talking. 

Join us next week for reason 4 and how to get started, in the meantime, if you do need anything then please call us on 08451 30 87 30 and let us know!

Meet the Social Media Scorecard!

Hello and welcome to the Social Media Scorecard!

This scorecard has been made to help you get the most out of social media whilst adding a little bit of fun into it. It is aimed at businesses and if you follow it, you will improve your digital footprint which in turn will increase awareness to your brand. It will also give you a guide to follow if you are not sure how and when to post (plus giving people a challenge!).

There are four really simple rules:

Each part is worth 4 points and all scores are out of 100
You are only trying to beat your previous score, everyone has the same goal as you
The only person you are cheating if you make up your score is yourself
If you score a perfect 100, you need to prove how you did it
 

It is really that simple! If you start using this, you will find that you will start to see the following benefits:

You will be increasing your digital footprint
You will be creating new and exciting content
You will be holding yourself accountable
You will have a greater understaning of what works, and what doesn’t

 

Are you ready to begin? Let’s get going!

Second Good Reason to Use Promotional Gifts

By Cre8tive Brand Ideas- 30/01/19

In a hyper-competitive market, you have to do more to stand out and over the next few weeks, We will be giving you four good reasons to use promotional gifts to stand out.

Our second reason is…… 

Boost engagement

Humans are tactile. We like to hold objects in our hands and explore them. So when you give promotional gifts, you’re encouraging prospects and customers to engage and interact with an item that’s branded with your business’s identity. 

There’s huge value in this!


The items you choose will evoke a reaction. People will feel a particular way towards the products you pick. Choose gifts that evoke the emotions you associate with your business and you can forge stronger relationships. 

In other words, promotional goods can help influence how your customers feel about your business. 

Are you taking advantage of this?

Join us next week for reason 3

How to hack your commute to read more books

Rachael Richardson-Bullock 24/01/19

It’s the season for new year resolutions! Most are hitting the gym, participating in dry January and promising themselves this year is going to be different. In January 2018, I had a few goals for the year, one of which was to read more books. In 2017, I believe I read less than three books. For a self-published author and a lifelong reader, this was abysmal. Most importantly though, I missed reading. I missed getting lost innew stories, I missed being exposed to characters, places and experiences that I might not otherwise have access to. In September 2017, I started a new job and the commute to Birmingham meant I felt exhausted all the time. But, fuelled by my desire to read more, in January 2018 I set myself the goal to read 5 books. This was going to be a tall order, but I wanted to give it a go.

Reading in bed has long been a staple for me. However, with so precious few hours at home, and struggling with the exhaustion, I’d fall asleep as soon as I’d read one sentence. This was frustrating. I wished I had more time somewhere, and then it hit me. My commute. The train to Birmingham is 25 minutes each way. So that’s almost an hour where I would typically listen to music, feel drained and disconnected, and just try to (mostly unsuccessfully) block out the crowds of people around me. What if instead of that, I read books? It was an instant success! In 2018, I not only met my goal of reading 5 books, but more than doubled it by reading 12 in a year! 

So, if you want to read more books, here’s how you can hack your commute to achieve your goal:

1.) Identify your motivation and your goal
By knowing in advance what your goal is, and what is motivating you to achieve your goal, you’re setting yourself up for success. Do you want to broaden your knowledge on a topic, learn a language or new skill, or simply be entertained and inspired? Note these down and keep them in mind when you step onto the train. This will keep you going when the last thing you feel like is picking up a book.
2.) What would you like to read?
I typically don’t pick all my books in advance, as this takes away the excitement of thinking about what to read next when you’ve just finished your latest book. But, there’s nothing wrong with knowing a ball park. For example, I know I want to continue with the Harry Potter and The Lord of the Rings books this year but am not planning on exactly when I’ll read them. But if you’re a list person, go for it! Goodreads is really great at pinning down books to read and logging reading challenges. 
3.) Books, Kindle or audio?
Me? I’m a child of the old school and carried all 12 physical books in my back pack last year, and I intend to do the same this year. Though, this isn’t always easy with heavy hardbacks, or massive 1,000+ page softbacks! So, get smart. Charge up your Kindle and load it with the books you’re interested in  it fits easily into your work bag, you’re never caught out without a bookand have a wide choice available. The same can be applied for apps like Audible. This way, there can be no excuses!
4.) Don’t beat yourself up
Staying motivated is tough. Work can be exhausting. So, on those days where you think you won’t enjoy pushing yourself to read, rest and relax, and save it for next time.Don’t beat yourself up about doing this, this challenge is supposed to be fun and enriching – if it’s not, take a break! There’s a reason why most new year resolutions fail and one of them is an all or nothing attitude. If you can acknowledge when you can push yourself and when you can’t, then you’ll be more likely to succeed when you have the energy and the headspace.

 

5.) Keep a list
I use a Google doc for this, as I can update it on my phone when I’m out and about. I keep a list of everything I’ve read, in order, so I can count how many I’ve read, reflect on the stories I’ve enjoyed and think about what I’ve taken away from each book. I’m not a believer in reading a book as fast as possible simply to get to the next one. Enjoy the book in full and absorb its messages. Don’t run the risk of hitting you goal but not really taking anything away from the books.

 

My reading goal in 2019 is to match 2018 and read 12 books. I’m starting with It by Stephen King, as I’m a massive King fan and loved the 2017 film adaptation.

I’ve found the benefits of being committed to this have far outweighed my humble goal of just reading more. I find it combats tiredness, improves concentration, helps with mindfulness and connects you with others – I’ve had countless people ask me what I’m reading, or comment on how nice the edition is. So good luck for 2019 and enjoy your new found reading time. I’ll leave you with this from Ralph Waldo Emerson: “Some books leave us free and some books make us free.”

First Good Reason to Use Promotional Gifts

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By Cre8tive Brand Ideas- 23/01/19

In a hyper-competitive market, you have to do more to stand out and over the next few weeks, We will be giving you four good reasons to use promotional gifts to stand out.

Our first reason is……

1. Be Memorable

Every piece of digital marketing is just one click away from delete. It’s all too easy to ignore an email from someone you don’t know and because social media timelines move fast (and reach is limited), a big chunk of your audience will never even see your posts.If people don’t know who you are, how can they buy from you?

This is where promotional goods can make a difference.
Promotional merchandise gives your business a physical presence in a customer’s life.

From pens to water bottles, to coasters, and trolley coins, you have 1000’s of ways to keep your business at the forefront of their mind. It means you can be on their desk, in their bag, on a wall, or in the cupboard – plenty of opportunities for a prospect to see your brand and connect with it.

This is especially true because it’s harder to throw physical items away! You have to pick them up and take them to the bin. And if the item is deemed ‘useful’ it can be even harder to discard.

So put your brand, slogan (or any other relevant images and words) on a physical item and make it harder for your customers to forget you.

When a customer is ready to buy, you could be the one they call.

Join us next week for reason 2, in the meantime, if you do need anything then please call us on 08451 30 87 30 and let us know!