First Good Reason to Use Promotional Gifts

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By Cre8tive Brand Ideas- 23/01/19

In a hyper-competitive market, you have to do more to stand out and over the next few weeks, We will be giving you four good reasons to use promotional gifts to stand out.

Our first reason is……

1. Be Memorable

Every piece of digital marketing is just one click away from delete. It’s all too easy to ignore an email from someone you don’t know and because social media timelines move fast (and reach is limited), a big chunk of your audience will never even see your posts.If people don’t know who you are, how can they buy from you?

This is where promotional goods can make a difference.
Promotional merchandise gives your business a physical presence in a customer’s life.

From pens to water bottles, to coasters, and trolley coins, you have 1000’s of ways to keep your business at the forefront of their mind. It means you can be on their desk, in their bag, on a wall, or in the cupboard – plenty of opportunities for a prospect to see your brand and connect with it.

This is especially true because it’s harder to throw physical items away! You have to pick them up and take them to the bin. And if the item is deemed ‘useful’ it can be even harder to discard.

So put your brand, slogan (or any other relevant images and words) on a physical item and make it harder for your customers to forget you.

When a customer is ready to buy, you could be the one they call.

Join us next week for reason 2, in the meantime, if you do need anything then please call us on 08451 30 87 30 and let us know!

Business Success Network Podcast

It is my pleasure to introduce our third Featured Podcast, The Business Success Network Podcast.

Hosted by Stacey Calder and Gary Jones, we hear Stacey talk to the cover stars of her Business Success Magazine to discuss their journey, their passions and lots of golden advice.

You can find out more information by visiting their website: http://www.businesssuccessnetwork.co.uk/

And listen to the Podcast here: https://www.mixcloud.com/Business_Success/

3 Key Tips to get the most out of your Business

Gary Jones- 18/01/19

I was thinking while I was walking the dog about my business and how I could grow the brand in the next few years.

I then remembered a podcast where they posed 3 questions that all business owners should know and be able to answer easily.

These three questions are:

Do you know what your Business is?

Do you know what your Product is?

Do you know who your Customer is?

Let’s look into these a little deeper!

1. Do you know what your Business is?

It sounds simple but do you actually know your business? Can you explain to a 4 year old? Do you know what your USP is? Do you know what your competitors are doing? Are you doing the same as your competitors or are you being a purple cow?

2. Do you know what your Product is?

What are your products that you sell? Do you know how they are different to your competitors? How can your products help your customers? Do you have a product hierarchy? Do you have a loss leader? Have you got a high value product?

3. Do you know who your Customer is?

Who is your ideal customer? Do you know what your current customers have in common? Do you keep in contact with your previous customers? Have you got a plan to get more customers based on your ideal customer? How can you add value to your existing customers so they can refer you?

All of these ideas are not new and they shouldn’t come as a surprise. If they are then think about them and look into them more deeply. I reckon if you can do this for your business and build a plan around this then you will be more successful than you currently are.

If you want to talk about each of the topics more then please let me know. I did this with my business and it helped with creating a strategy to help me develop my brand.

All the best and take care!

Why should we dance?

By Charlotte Cooper- 17/01/19

We all know that we need to keep active and that exercise has many benefits not only for our body but also for our mind.  When we exercise the hormone endorphin is released which trigger a positive feeling and reduce your perception of pain.

 

Have you ever danced at a party and felt unhappy doing it?  No! Well, now you know why.

 

As well as the release of endorphins exercise and dance keeps the brain active which is why as we get older it is even more important to continue moving.  Added to this the combination of music also releases endorphins.

A recent article written by a school governor for TES (Times Educational Supplement) discussed their recent PE Teacher interviews and how 1 interviewee started with dance.  Within 5 minutes of them starting they had all of the students engaged and joining in with smiles on their faces. 

https://www.tes.com/news/why-pe-should-be-full-dance

Dance does so much!  Not only does it teach you co-ordination, musicality, confidence, concentration but you also have all the equipment you need, your body!  As well this, dance is also  great tool for anyone who struggles to express themselves.

 

You may be thinking, yeah thats great kids should be dancing in school but Im an adult!  So yes, dance should be part of the school curriculum as someone who struggled with academia which when I studied my PGCE PCET it became apparent it was due to borderline dyslexia which had never been identified.  Not everyone is meant to be a scientist or mathematician but if you look all around most things are created by Arts.  

So as an adult, it has the same benefits. Keeps your brain active and your body will thank you as well.  Its a way of forgetting your stresses from the day job, everyday life and also a way of meeting new people.

 

Dance is a social thing!  Look back in history and dance was always done in social situations.  Dance is naturally in our bodies.  I dont know anyone who you put a piece of music and they don’t have some kind of response to it, either by an expression on their face, singing along or the simple tap of the foot. 

 

If you look at the African community, they all instantly dance when the music comes on which is why Ombetja Yehinga Organisation (OYO) in Namibia, use dance to educate their local community on social issues as they understand through the power of dance more than the spoken word.

 

Now this blog has covered a variety of topics but whats clear is that with the rise in obesity within young people and an ageing population, dance is a way of keeping active and healthy which will reduce the obesity rate and in the older generation there are reports that show it reduces the effects of Alzheimer/Dementia and even delay the onset of it.

 

So, go and dance!

4 Good Reasons to Use Promotional Gifts

By Cre8tive Brand Ideas- 16/01/19

In a hyper-competitive market, you have to do more to stand out. 

It’s not your customer’s job to remember to do business with you. It sounds obvious, but it’s up to you to remind them. If you don’t, there’s a good chance you’ll leave a whole heap of unexplored opportunities on the table. 

But how do you stay on the radar in a way that ensures you cut through the noise and stay memorable? 

Thanks to digital media, it’s easier than ever to get your message ‘out there’. 

But a presence alone isn’t enough. 


Inboxes are crowded and social media is cluttered – what chance do you have to stand out and build your all-important
 know, like, trust factor? 

Perhaps it’s time to take a different approach. 

While there’s little elbow room in the digital space, if you include physical items in your marketing, you could find your competition disappears. 

That’s because if you invest in promotional merchandise, you unlock benefits you just don’t find with digital alternatives.  

Want to discover what they are? Well you will only have to wait until next week, when we will start to reveal the impact a branded gift can have.  

Your Business Is Your Story…Don’t let it stagnate!

Ernie Boxall- 11/01/19

Episode 1 – “I don’t know where to start!”

What is the Number One fear about speaking in public?

Actually, there is no number one fear. There’s a whole range of physical and psychological reasons why some people hate speaking in public. But who knows what the business and personal benefits could be from improving how you present yourself to a live audience or camera.

For example, have you been attracted to someone’s story before you were even sure what it was exactly what they did?

Speaking is your ‘audible’ business card. It is your verbal brand. 

  • Having a story makes you Memorable, it helps you create a reputation.

People hate being sold to on a first meeting, so the first meeting shouldn’t be about selling…unless it’s selling yourself.

  • It creates Empathy and Loyalty.

I can almost guarantee that somewhere in your story is a point where the client thinks, “Yes! I’ve been there.” Or “That’s what’s happening to me now.”

  • It helps make you recognisable, as the best person to go to, for what you offer, ahead of your competitors.

There is more than just yourself offering the solutions people are looking for, but you have been open about your ups and downs on the way to where you are now. Do you think that might give you an edge?

  • It helps increase Know-Like and Trust better than most other forms of branding.

Banners, flyers, business cards, generally, they all carry one message no matter where you take them or who you show them to, correct? But, audiences are different, locations are different, so you need different messages. The best way to be different is to tell a slightly different story where ever you are. You can change which story you tell or change the way you tell it.

  • It can make you become even more professional.

Your story is your brand. You have told your story honestly. Now you need to live up to your story or the brand is ruined.

  • It can increase your business’s premium image, you can charge a premium price.

You tell your story for the first time and people are interested. They may buy into you. But when you deliver on the promises your story encapsulates you can increase your offers.

  • The longer-term impact of speaking will mean you have a higher budget for other marketing costs as it will be your reputation and your story that will be bringing you in your new business.

Unless you have a rich benefactor behind you from the start, you will need to grow a client base. In my experience, the surest way to grow an audience is to speak to people.
But everyone knows that to talk to clients on a 1-2-1 basis is costly in time and money. By your ability to talk to a group and persuade them to call you budget costs can be directed to other areas.

  • For your customers, there is a less perceived risk as you have a reputation for trustworthiness and openness.

Do you hear people say “Yes! You can trust them. Look at their banner.” Or “Yes! You can trust them, They do what they SAY.”

  • Overall you end up with an Improved image.

You have had problems speaking to a large audience for many years,  but, after some training, you stand up for the first time and deliver a presentation you have prepared, practised and performed confidently, how much more confident will your posture be next time? How much more energy will you be able to put into the presentation, next time? How much more impact will your speech have next time.?

  • You will be able to attract the best talent and the best investors with your story.    You are aiming to create a Unique Selling Promotion with your story – i.e. people will come to you instead of your competitors because they have heard your story.

Your personality will become your Attraction Point, so your business needs to have become a personality. Your business needs your story to be told. But…it needs to be told well. Next time we will explore how that can be achieved.
So, a good place to start any conversation at a group meeting is “Tell us all a little bit about yourself.”

How confident would you feel if you were asked that question?

New Year, New Beginning – Top Tips for Achieving in 2019

Daniel Browne 10/01/19

As a brand-new year gets going, many of you may be thinking about what you would like to achieve in 2019. New Year’s resolutions are made by millions of people each year, but so many of us don’t end up achieving them. Whether it’s losing weight, quitting smoking or making a completely new start in life, there are ways you can help yourself.

When working on goal setting with my clients I like to use the SMART method. It helps to create a watertight plan of action that can result in you achieving your goals more easily.

The SMART method is:

Specific – Think about exactly what you want to achieve. This will help to make your goal clearer. Consider what is motivating you to make changes. If you’re strongly motivated this will help you to overcome any obstacles more easily. If your goal is to lose weight or eat more healthily, make it a bit more specific than telling yourself you are going to eat more healthily. Instead say that you are going to eat fruit in the evening instead of a bar of chocolate. What you decide as being the goal sets you up for whether you are going to achieve it or not, so it’s good to make sure it is a very specific goal that you have in mind rather than something general.

Measurable – Putting a number on what you want to achieve can make it more doable. It’s important to be able to track your progress and know when you have succeeded in achieving what you set out to do. Using losing weight as an example again, if you want to do more exercise, say that you will go swimming twice a week or running three times a week.

Achievable – If you want to become president leader of the free world or be cast as the next Bond girl opposite Daniel Craig, you may find you end up disappointed when you don’t achieve those things. When setting any goal, you need to make sure it’s realistic and can actually be achieved. The last thing you want is to feel like a failure when your goal isn’t achieved, so it’s ok to start small and build up your goals. So, if you want to eventually run a marathon, start small and tell yourself that you will aim to run for twenty minutes. Once you have mastered that you can build up until eventually you can run that marathon.

Relevant – Does your goal make sense to you? It should, otherwise how are you going to achieve it? Your goal should apply to you, so don’t commit to doing something that you don’t actually want to do. If you decide you need to eat a banana for a snack each day but don’t really like bananas, don’t set it as a goal.

Timely – To stop procrastination from taking hold it’s good to have a clear deadline in mind when setting your goal. When you have a deadline set, put in on your calendar or in your diary and mark off the days. Make sure your deadline is realistic though. If you are overweight and want to lose six stone, don’t put extra pressure on yourself by saying you’ll lose all of that weight in just two months. Give yourself the year to do it and take your time. The outcome will be much more positive.

Once you’ve made sure the things you want to achieve are SMART, there are a number of other things to keep in mind that will help you to reach your goals.

1. Every day can be a starting point. If you don’t get started on your plan as soon as the New Year arrives, don’t beat yourself up about it. If you don’t get started, there will always be tomorrow. Of course, that’s not an invitation to procrastinate and not do anything to achieve your goal, but keep in mind that there are 365 days in a year so it’s ok if you get half way through January and realise you haven’t done what you said you were going to do.
2. Don’t be scared. If you want to do something in 2019then go for it and don’t allow fear to hold you back. It may be a difficult journey to get to where you want to be in life but tell yourself every day that you have the power to believe and achieve.
3. Take action. Talking about it doesn’t result in something positive happening. It’s taking action that will help you to achieve your goal.
4. Use your support networks. Involve family and friends in your goals and use them as a source of motivation. They may even have the same goals as you and then you can work on achieving them together. Going it alone may work better for you, but if you have supportive people around you don’t be afraid to use them.
5. Remember the SMART method.

Daniel Browne is a hypnotherapist based in Leamington Spa town centre. You can find out more about his work at http://www.daniel-browne.co.uk.