Have you done these three things today on social media?

Every day I talk to people about social media and a few of them have asked me “what should I start doing?”. There are many things that I would recommend but the ones in this blog would have the most impact.

So, here are the top three things I would recommend people do straight away!

Stop selling and start talking!
Most people go onto social media and put posts out and not interact with people. This is forgetting the “Social” part of social media. You will gain more business and talk to more people by spending 80% of your time talking to people and the following 20% of your time selling.

The benefit of this is when they do see your selling posts, they will be more interested as they have spoken to you and like you.

Make sure you are posting consistently on the platforms that your customers are on. 
If you haven’t posted in the last day on Facebook, LinkedIn, Instagram or LinkedIn then write a post and send it out. Most people do not post enough and as social media moves so quickly, your new visitor might have missed your posts. Aim to post on Facebook and LinkedIn once a day, Instagram- twice a day and Twitter- five times a day.

Post a picture, video or a Facebook Live
Pictures, Videos, and Live Streaming are brilliant tools that some people love or hate. The truth is they have a few brilliant benefits for people who do them:

  1. They get better engagement than a post with just text.
  2. People will look at them for longer and more likely to interact with them.
  3. They accelerate the buying process as people feel they already know you.
  4. They actually save you time as you can use this content on each of the different platforms (just keep videos between 60-90 seconds long and they will be ok on each platform).
  5. You will get better the more you do them. In the next few years, videos are only going to get more prominent on social media and I personally want to make all my mistakes now rather than then!

If you are not sure about what to post, give the viewers a top tip, talk about a Blog, your story or where you have been today. The best bit? You don’t have to post it if you don’t want to but at least you have practiced it!

I hope you enjoyed this blog and please do not be afraid to do any of the above. The worst thing to do is not post at all!

Speak to you soon!

EMPLOYEE ENGAGMENT – WHY BOTHER?

Article by Jackie Richards 19.09.16

You’re a busy small business owner, running around trying to be everything to everyone to ensure your business thrives, but what about the staff you’ve left floundering back at the office? Do you think they will be motivated if they never get to see their boss, for help, reassurance and most importantly, a bit of praise now and then for all of the hours they’re putting in for you?!

 I have worked in all sectors during my 20+ years in HR and have seen many disengaged employees for usually similar reasons, the main ones being as follows:-

  • They have been in the same job doing the same thing for many years and lack motivation;
  • They are in the wrong role but too afraid to admit this and look elsewhere.
  • They have poor managers who do not care about what they are doing, so do not make the work interesting, or show an interest in their employees;
  • In some workplaces, people are being bullied by insecure managers but they don’t have the courage to speak up about it;
  • Lack of communication within organisations – the people at the top don’t communicate what they are doing and where the company is heading, so the staff don’t feel involved in the bigger picture.

And all of these factors result in reduced productivity and hence revenue – I’ve seen a lot of companies who are ‘surviving’ but could do so much better if they focused on the most important asset they have – their people. 
Some of the above might not apply to you, but I’m sure you can relate to one or two there? And putting it right does not have to cost the Earth. Here are some suggestions on how to motivate your people, so that they look forward to coming into work and want to do their very best for you and your company:-


1. Communication – In any business it’s important to ensure two way communication. Employees need to feel that their voice and concerns are heard and if needed, action is taken. You should tell them your plans for the business and listen to their opinions, as the more involved they feel, the more committed they will be to the company.

If possible, have monthly team meetings to give your employees updates on the company’s progress and ask for ideas for new products or services, or improvements that can be made to existing ones – this will encourage innovation and creativity within your team. You should view your team as a family working together to achieve a common goal and let them know that too.
 
2. Trust your staff – give them some autonomy and/or responsibility for their work. If they are doing a good job, this will be an inexpensive reward – recognition for their efforts and some people are motivated by status. Find out what motivates each employee, as it will be different in each case and then work with that to get the best out of them.

 
3. Training and support – don’t assume that once you’ve recruited someone they will ‘hit the ground running’ – find out exactly what they are capable and then fill in the gaps with some training and support. This doesn’t have to be by you, it could be by one of your employees with as much or more experience than you in the area required and support them by asking them how they are getting on and if they need any further help.

 
4. Recognition – give praise where praise is due and if it’s something exceptional, thank them publicly for their efforts and give them a small reward – it does not have to be anything excessive, but a token of your appreciation will go a long way! We are all human and need praise from time to time, so encourage a culture of employees congratulating co-workers for their achievements, so working relationships remain healthy.

George Dickson at Office Vibe has recently posted The 12 Things You Need For Successful Employee Recognition which provides even more tips on doing this for free, the link is below:-

https://www.officevibe.com/blog/12-things-successful-employee-recognition

 
5. Offer incentives to high performers – they don’t have to be expensive rewards, just a bottle of wine for your top performer of the month or a gift voucher, anything to show appreciation will incentivize them to keep performing at that level, or indeed higher, to beat the competition.

 
6. Constructive feedback – if someone has done something wrong, take them into a private office and discuss it with them. Try to start the meeting with a positive – “You’ve been producing some good work recently, but …..” Don’t chastise them, ask them why they did made the error and what they think they can do to put it right. Work together to find a solution and they will feel more motivated to ensure they don’t make that mistake again.

 
7. Employee wellbeing – in a start-up everyone has to ‘muck in’ and do what’s required to win business, but at what cost? Is an employee really going to be productive and sound motivated on the phone to your potential customers when they are exhausted and feeling unappreciated? Make sure you ask employees regularly how they are feeling to ascertain whether the long hours are affecting them, make sure they have breaks and take time off wherever possible in your quieter periods. As in my October blog: https://www.linkedin.com/pulse/workplace-stress-things-ever-going-get-any-better-richards-mcipd?trk=mp-author-card workplace stress can lead to a number of ongoing mental health problems which will result in reduced productivity and absenteeism costs in the long run if you do not nip it in the bud!

8. Employee benefits – if as an employer you can’t afford to pay high salaries or reward high performers by increasing their salary, there are some very inexpensive benefits schemes out there now for small businesses. Paybooster UK offer flexible health and wellbeing packages to employers costing as little as £52 per year per employee. For more information visit http://www.PayBosterUK.org

 
9. Have fun! – we are in work a long part of our day, so the workplace should not be all doom and gloom – introduce humour at times (appropriately, of course!) to liven things up, encourage brief chats about home to help staff relax and get to know each other better, or go out and buy staff cakes or icecream on a hot summer’s day – all these little things make a difference to making people happy and happy = productive.
 

Thank you for taking the time to read my blog

 

Jackie Richards MCIPD

Owner/HR Consultant

JR-HR Solutions

T: 07807 166456

E: jackie@jr-hrsolutions.com

W: http://www.jr-hrsolutions.com
 

Thanks to Author and Thought Leader Vlatka Hlupic for the inspiration to write this blog

Thanks to DesignTec for the image

 

 

How to use a Twitter Networking Hour in 5 simple steps. 

Article by Gary Jones 20.07.16

Hello Everyone!

For the last two years I have been running Leamington Hour every Wednesday between 4-5pm. It regularly has over 50 businesses on it and we focus on engagement and connecting as many people as possible. 

I regularly get asked what is an hour and how do you use one so here is my guide to using an hour. 

What is a Networking Hour? 

A networking hour is an hour where people meet up and talk about a particular interest or location on Twitter. 

They use the symbol # to link up the tweets and to talk to other people on the hour. They are sometimes called hashtag hours as well. 

The great thing about these hours are that everyone wants to connect and engage with people on there. They are all brought together over a particular location or interest. For instance you can visit #BrumHour to engage with people in and around Birmingham or #WeddingHour for contacts, information or suppliers about weddings. 

There are hundred of hours available so here are a few do’s and don’ts to be aware of on any Hashtag Hour. 

5 things to do on a networking hour. 

It’s easy to join in-

1. Find out if your interest or location has a Hastag Hour that you want to join and make sure you know when it is. 

2. Say hello to the hour host and use their hashtag in every tweet. 

3. Then just talk to people. It’s exactly the same principal that you would do in a face to face networking meeting. Include the #Leamingtonhour (if you are on mine) and then your conversation will go into the timeline. 

4. Favourite and Retweet any messages that you like and carry on talking to people.

5. Follow anyone who you like and talk to them after the hour. It is all about the follow up as well as being on the hour. 

It’s really that easy! If your still not sure then why don’t you come along to any hour and just read the timeline for the first time. 

Some hours are busy and some are fairly quiet. You can use both to your advantage just by being engaging with people and asking questions. 

5 things NOT do on a networking hour

1. Just sell to people and send out buy my stuff tweets. 

2. Automate every tweet and don’t engage with people. 

3. Insult people on the hour by your views, insights, prejudices or poor spelling grammar.  

4. Go on just once and never go on again. You need to invest time and talk to the hour and get to know the people on the hour over a few weeks/few months. 

5. Dismiss them on don’t give them a go in the first place. They are excellent to get to know people in a particular interest or location. 

If you want to ask me any questions then please let me know at @LeamingtonHour. We meet on Twitter every Wednesday between 4-5pm and I would love to see you there. 

All the best and see you soon!!! 

How to tackle your bullying boss!

Article by Jackie Richards 06.07.16

Did you know………that 75% of employees indicate that an immediate supervisor’s management approach causes the most stress in their jobs (“Good Boss, Bad Boss” by Bob Sutton, Business Plus)

 There is a lot of press these days on bullying in schools and the odd tribunal case concerning bullying and harassment, but I’m sure from my experience, there is a lot more bullying going on in the workplace than we are made aware of.

I am writing about this not with my HR head on (although it will have an influence, having been in the field for over 20 years!), but from a personal perspective. I have met 4 people during my career in senior HR positions who I would class as bullies and I am going to share with you the most painful experience I had with a direct boss, who was a HR Director.

At first we got on very well, she encouraged me to develop my skills and praised me on my achievements. She admitted she was not a good trainer and did not know what coaching was(?!), but I had sufficient experience and knowledge to perform without this and she gave me support when it was needed.

However, as time went on and I was gaining more confidence and credibility with the staff, things started to change. She began to patronise and undermine me when given the chance, taking credit for the work that the HR Assistant and I had produced with very little input from her. She became lazy, treating us like her PAs and the HR Assistant in particular found her aggressive nature very unsettling at times.

So I decided to challenge her about it and her response at first was ‘Oh, I didn’t realise I was doing that and didn’t realise how I’d made you both feel’. But then a few weeks later when she’d had time to further digest what we’d discussed, she read out to me a two page, patronising document, using the metaphor of me as the sous chef to her master chef, basically explaining that I should not be so sensitive and when she is stressed, she is entitled to behave in the way she does, as she is the boss!

 After that our relationship began to deteriorate further, with us only speaking to each other when we needed to, which made me feel awful for our HR Assistant, as the atmosphere in such a small office was far from pleasant at times! So, I tried a different tack, to build bridges and occasionally pamper her ego when I needed something from her (when I could manage to swallow enough of my pride to do this!). This worked for a while until the next chance she had to undermine me and then we were back to square one! I then dug my heels in and thought ‘I’m not going to let her win, I am not leaving’. I began keeping a note of our ‘exchanges’ and I kept a copy of the essay she had written to me before, with a view to reporting her to our harassment advisor. However, after going through all the possible consequences of this action, I realised that the anit-harassment advisor group was something that she had set up and co-ordinated, so I didn’t think I would get very far with that one?!! 

So, I had 2 or 3 more miserable months of surviving in this frosty atmosphere, using the psychology that this wasn’t about me, it was about my boss and her lack of ability and self-esteem. But then the work started to deplete through reduced headcount and my up-skilling of managers – I had worked myself out of a job! So at this stage I decided I should start looking for another job. Then, I received a complete bombshell – I was made redundant to reduce costs! This was a small company and so the part-time Director wasn’t earning much more than me, but I was told there was still a need for a Board level Director there, which shocked everyone, considering the organisation only had a headcount of 100?! Then during the redundancy process, I was treated even more appallingly, being made to do any menial tasks that my boss desired to keep me there during all of my notice, just in case some big issue arose, so that she didn’t have to deal with it! So I walked (I had less than 2 years’ service so wasn’t owed any redundancy pay) and sent her a lengthy e-mail explaining why I was doing something so out of character, copying in the Chair of the Board and CEO.

So, the moral of this story is, you can try to tackle your bullying boss, but if as in my case, you don’t succeed, then think of your health and sanity – they are far more important than working for someone who does not appreciate you and could potentially damage your career – life is too short!

 However, on a positive note, this Director gave me more confidence in my abilities and strengthened my resolve to become a self-employed HR Consultant, so that I don’t have to be managed by someone like her ever again!

 

Thank you for reading my blog
 Jackie Richards MCIPD

Owner/HR Consultant

JR-HR Solutions

T: 07807 166456

E: jackie@jr-hrsolutions.com

W: http://www.jr-hrsolutions.com

 

 

 

 

Are you attending the right networking events?

Article by Sandra Garlick 20.06.16

When you start out in business it is often tempting to attend every networking event you can find. It is often referred to as “He/she would attend the opening of an envelope!” We have all done it in an attempt to make as many contacts as possible in order to fill those long days ahead with new clients and ultimately work.

However, this can have a few negative implications:

• Your marketing budget dwindles fast.

Not all networking events are free and if you have to pay a membership as well as an attendance fee, these soon mount up. It is important to have a budget for networking and to stick to it.

• It may give the impression you have no work. 

If you are out every day networking, when are you actually doing all your work? So many times people introduce themselves and say what they do, followed by a statement that they are so busy…networking. Great if it’s your business but if not it tells another story.

• You increase your waistline! 

 If you attend breakfast, lunch and dinners regularly, you may soon start to see an increase in weight. There are only so many cooked breakfasts you can eat in a week. So ask for a healthy alternative if you find your diary full of events with meals included.

So how do you find and choose the right events to attend?

1. Ask others for recommendations about good events to attend. They may even invite you along as a guest. It is often better to attend an event where you know someone or know something about the event in advance. It can also save you time and money.

2. Take a look at Eventbrite for events that are happening in your local area. It is wise to start locally to build up your network. This keeps travelling time and costs to a minimum.

3. Ensure that you leave time in the week for actually doing your work. If you are out networking all day every day, when are you going to earn the money to pay for it? Plan your week so that you have sufficient time to deliver your work and work on your business.

4. Are breakfast, lunch or evening events best? This largely depends on your capacity and whether you have other commitments. You may not be a morning person. You may have childcare or caring responsibilities. If you are a morning person and breakfasts work for you, that leaves the rest of the day clear.

5. Where will your clients be? Many people often overlook this and just attend events that they like, which is great. However, if you are never going to reach your clients then why are you going?

6. Look for events that allow you to visit a couple of times before you pay a membership. You need to ensure that the event is right for you and your business. If your target client is not going to be there, are there people attending who could introduce you to your ideal client?

7. Try and find free events. There are many of them around and advertised on groups and pages via Social Media.

8. If you have already visited an event and didn’t enjoy it, make a note not to visit again. In fact, make a brief note after you visit every event so that you have data to refer to. It is surprising how easy it is to forget if you are doing a lot of networking.

9. Choose events that resonate with you. You are far more likely to feel comfortable and confident when you attend. There is no point attending an event where you feel uncomfortable as this will show over time. Are you paying a monthly fee for an event which you rarely attend?

10. Think about attending events where you can meet a lot of people in one go. For example, attending a Business Expo will give you the opportunity to browse, connect and network throughout the day. These events are usually free to attend.

11. Include social events in your calendar. It is surprising how many contacts you meet at parties, weddings and on the golf course.

Once you have identified which events work for you it is a good idea to stick at them for a while. Whilst you may attend a networking event and pick up a new client straight away, it is rare. It is more important to build up relationships and trust over time. Once you secure a client, make sure you record where you met them. You will then build up a data trail of which events are working for you.

Happy networking!

 

Sandra Garlick is a Business Growth Consultant, Mentor, Public Speaker and Trainer. Sandra is also the Founder of the Woman Who…Awards. Sandra will be exhibiting at the Kenilworth Chamber Business Expo on Friday 24th June at the Holiday Inn Kenilworth from 9am-3.00pm. Entry is free.

http://www.sandragarlick.com

@SandraGarlick

 

Top Five Tips for Freeing Yourself from Negative Thinking

Article by Daniel Browne 13.06.16

I’m going to tell you a story about a boy who was once full of negativity and absolute despair as a result of the situations he faced in life. That boy was me. As a child, and even more so as a teenager, I was frequently the target of school bullies. Every day for five years I was subjected to physical and mental abuse, but never really knew why. I hated the bullies the how they made me feel. I felt weak and like a complete loser.

I left school at eighteen years old and went out into the wide world. It should have been an exciting time in my life, but I actually felt crippled by the fear of not being liked. I was worried that I would be bullied in the workplace, as I had been at school. Due to the traumatic experiences I had as a young person, I was consumed by negativity as an adult. I hated people, and hated myself even more.

Over the years I attended counselling sessions and tried hard to work on reducing the negativity that I felt. The results were varying, but then one day somebody gave me one of the best pieces of advice I have ever received. I will never forget those immortal words… “F**k ‘em”.

There’s something about those words that struck a chord with me. It resonated, and from that day on I felt more in control of my own destiny. I decided that I was no longer going to let the bullies control my life. I was taking the control back.

I spent the next few years working on my self-development, which included going back to school to train as a hypnotherapist, counsellor and psychotherapist. During that period, I learnt so much about myself and my fellow humans, which has been invaluable to this day. That time also enabled me to develop a number of beliefs that I now put into practice daily to ensure that negativity never consumes me again. I’d now like to share my top five tips for freeing yourself from negative thinking.

1. What other people say about you is their problem, not yours. This is something to always keep in mind. There will always be people out there who don’t like you, will want to knock you, or take out their jealousy on you. But, and I’m being cheesy here, let your haters be your motivators. Most people who act negatively towards you are probably projecting their own issues or self-loathing on to you. It certainly says more about them than it does about you. So let it go, and be free. Which leads me to my next tip.

2. Know that you are free to be yourself. Why be like someone else when you can be yourself. Nobody really has control over you. You are the keeper of your own destiny, so don’t be afraid to live your life authentically. You will thank yourself for it in the long run, and people will admire you for having the courage to be yourself.

3. Having off days is ok. It’s not realistic to expect that you will feel positive every single day. We all have our wobbles. Just remind yourself that life has its ups and downs, that shit happens and tomorrow is a new day. Down days will happen, but the key is to learn to be at peace with them and be ready for a brighter day tomorrow.

4. Be grateful for what you have and let that be a foundation for gaining more in your life. Many people focus too much on all of the things that they don’t have. Instead, think about all of the things that you DO have, even if it’s the most basic thing. The simple, most basic things often bring the most happiness, and happiness thrives when the list of things you’re grateful for is longer than the list of things you worry about. So, what are you thankful for?

5. Making mistakes and going through negative experiences is a fact of life. Disappointments and failures are often what makes us. Rather than letting them harden your heart, pick yourself up and dust yourself off. Those disappointments and failures are just stepping stones to your success. They will help you to grow and learn.

 Happiness is always going to be a result of your own thinking. It starts and lasts with you, not with anyone or anything in your life. Of course it’s not always easy to find happiness within, but it is always possible. Regardless of the situations you face, happiness is always a choice and will be a result of your attitude. When negativity takes hold, it controls you. Once you realise how powerful your own thoughts are, you can regain control and never let negativity bother you again.

Daniel Browne Dip Hyp CS, Ad.Dip CP, MHS

Hypnotherapist
07816 181428

daniel@daniel-browne.co.uk

http://www.daniel-browne.co.uk
http://www.twitter.com/DBTherapy

http://www.facebook.com/danielbrownetherapy

Listen to all the Leamington Hour Radio Shows

Article by Gary Jones 08.06.16


I am very proud and excited to have my own weekly radio show!!

This is on radio warwickshire on Mondays 6:30-7:30pm and is repeated on Wednesdays between 5:00-6:00pm. 

I love it! It is my chance to meet new and exciting people, promote businesses and events that are happening locally. 

All of the shows are available to download after 6pm on Wednesdays. You can find all the shows below:

Listen to all of the past shows here:

Leamington Hour Radio No 1

Leamington Hour Radio No 2

Leamington Hour Radio No 3

Leamington Hour Radio No 4

Leamington Hour Radio No 5

Leamington Hour Radio No 6

Leamington Hour Radio No 7

Leamington Hour Radio No 8

Leamington Hour Radio No 9

Leamington Hour Radio No 10

Leamington Hour Radio No 11

Leamington Hour Radio Show 12

Leamington Hour Radio Show No 13

Leamington Hour Radio Show No 14

Leamington Hour Radio Show No 15

I will be adding more shows as they come out so keep referring to this for all the latest shows!
Hope you enjoy these radio shows and if you want to get into the show then please let me know. 

All the best,
Gary Jones

07866602507

Leamington Hour

Discover your hidden strengths – and make them work for you!

Article by Marie Haycocks 06.06.16

  • Do you sometimes feel totally in the flow and firing on all cylinders…and then other times feel totally the opposite and aren’t sure why?
  • Do you find yourself internally beating yourself up when you are faced with a challenging task?
  • Do you regularly look at other people admiring their capabilities but not recognising your own?

If you answered ‘yes’ to any of these questions, you are not alone. But the good news is that it doesn’t have to always be this way! By knowing and applying your strengths your life and work will feel very different.

“Everyone is a genius but if you judge a fish on its ability to climb a tree it will live its life behaving like it is stupid”

Understanding my own strengths has had a hugely positive impact on my professional and personal life, and the clients I work with.

What is a strength?

A strength is ‘a behavioral quality’ that is inherent within you. When you apply these strengths you feel strong, in the flow and productive. If you focus on what you aren’t naturally good at, it will make you feel weak, not great about yourself and result in you being far from productive! By appreciating your strengths, rather than your weaknesses, and then leveraging them you will be more confident, impactful and productive.

The Benefits

The benefits of knowing and applying your strengths, are:

1. You feel good about yourself

Focusing on what you are good at will make you feel good about yourself, more confident and strong.

2. You delegate more

Once you know your strengths, the urge to do everything yourself fades and it feels okay to ask others for help.

3. You are kinder to yourself

When you find a task challenging you can think, instead of beating yourself up, about how you can use your strengths to help you, accepting that it might take longer, or ask or help.

4. You are a better team player

People love being asked for help. When you start recognising others’ strengths and asking them to help, this improves team relationships and productivity.

5. You are more efficient

You will be able to delegate and outsource tasks that don’t play to your strengths, making you more productive when you focus on doing the tasks that do.

6. You will be happier

By building your job and career around your strengths you will be positively reinforcing them every day, therefore growing your confidence and positive endorphins.
 
How to find your strengths

It can be difficult to appreciate your own strengths, as this is not something we are used to doing. For example, at school, for many of us, the focus was often on what we should do better, and at work conversations are often steered towards our developmental areas. So it’s no wonder we find it hard to talk about our own strengths!
Here are some tips to help you find your strengths:

1. Ask yourself:

  •  What are my key achievements?
  • What qualities was I demonstrating at the time?
  • When I am at my best I am…
  • My friends and family will say that I am good at …
  • One quality I like about myself is…
  • The qualities I am demonstrating when I feel strong and in the flow are…

2. Ask your friends, family and trusted colleagues what they see as your core strengths

3. Use ‘Strengths Cards’. I am a big fan of these ‘At My Best’ cards and I use them in my 1:1 and group coaching sessions with my clients.


4. Read a book such as ‘Now, Discover Your Strengths’ by Marcus Buckingham’ . This was the book I read when I first heard about the concept of strengths and it includes an online questionnaire to identify your top 5 key strengths.

Applying your strengths

Once you know your strengths, write them down and put them somewhere where you can regularly refer to them. Some of my clients have them as a screen saver, on the inside page of their notebook or even next to their mirror at home! Then:

  • Make it a habit to regularly remind yourself of what your strengths are.
  • When you are faced with a problem, or opportunity, ask yourself ‘how could I use my strengths to help me now?’
  • Think about how you could build a life and career where you can fully utilise those strengths.

I have experienced and witnessed first hand how knowing and applying your strengths can increase your levels of happiness, confidence and success. So why not start now?
Enjoy the journey and please get in touch with me to help you along the way.

Marie Haycocks

The 7.1 Key Steps to Building Your Authority OnlineStep 3 – Identify Your Ideal Market

Article by Sam Thiara 11.05.16

How many times have you thought … “I know I could have helped them” only to find that someone else is working with ‘your perfect client’.

Lost opportunity?

It goes without saying that opportunity is all around us and whether your future clients are nearby or on the other side of the world we often dream about the bountiful paradise of clients lining up to do business with us.

The sad fact is it’s not true for everyone.

One of the most underutilised activities in the customer acquisition process is research but you have to quit thinking only about the ‘sexy’ part of bringing on a new client. The often unseen aspects for sustainable success are research, research and more research!

Spending your time evaluating prospects using tools such as a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a great place to start.  
This is where you begin to build a customer DNA, the path to sustainable growth in your career or business.


At this stage, and if you have followed my previous blogs; you will have crafted your vision, mission and unique value that lie at the heart of your business and where your passion is centered.

You intimately know your unique value, that gift you possess that can change people’s lives, build greater success for you, your business and bring rewards of greater prosperity, be it spiritual, personal or financial.

So many tools exist to help the process in identifying your perfect client or ‘avatar’ as we often call in the world of digital marketing. The honest truth is most professionals still do not use the tools effectively.

Spending time undertaking desktop research into who, where and why someone would want to work with you, and only you, is a skill in itself and the one activity that will deliver the sort of business results that only a few can imagine.

We are in a time that has never before bought us an incredible opportunity to use free to low cost customer research and acquisition tools and all too often remain overlooked.

Master the art of using social media, chamber data, forums, online communities, market reports etc. to review profiles of those who you believe could benefit from your products and services. When in a face to face environment get to know people, learn about their business and avoid thinking about the sale.

After all we are in a world where social selling is the new way of doing business and out goes the antiquated methods of the hard sell.

Make it personal; find out about their goals, aspirations, what has and has not worked for them, what they read or watch, their preferred hobbies, what success means for them and equally what failure means to them. The deeper you go the more you can help.

This is an excellent time to decide whether you are in fact the right person with the right product or service to help a prospective client. If not then ask yourself a hard question – “if I work with this person will my product or service deliver results for them “. If not then move on otherwise you could be entering ‘lose-lose’ territory and that’s never good for your long term success.

Look out for my next blog


Sam Thiara,

International Sales Manager, Internet Marketer & Trainer