What does your LinkedIn headshot say about you?

Article by Sandra Garlick 15.08.16


LinkedIn is a powerful and successful tool for networking.

I have gained new clients, made new contacts and used the platform as an introduction for face to face meetings. Of course there are many other things that make LinkedIn the success it is today.

One thing that many people who have LinkedIn profiles fail to get just right is their head shot or profile picture. I am not saying that mine is perfect, but it has several key components that I look for when I connect with someone:

1. A smile…Straight away the picture gives the impression of someone friendly and approachable.

2. Eye Contact…By looking straight into the camera there is immediate and engaging eye contact. I am always wary of people who appear to be looking into the distance on their profile shots.

3. Head and Shoulders…You can clearly see your features. It also makes it easier to recognise someone you may have met or may wish to meet in the future.

4. Professional…Beach shots and those holding an alcoholic beverage in non-work mode demonstrate a lack of professionalism. LinkedIn is a professionals’ platform

5. A Photo…There are still a large number of profiles on LinkedIn which have no professional photo or indeed any photo at all. This demonstrates laziness. If, for security reasons, you are unable to post a picture of yourself online then a logo is the very minimum.  

It is so easy to get a professional head shot today, and at minimal cost. Even a profile picture taken with a smartphone is better than no photo at all.

I no longer connect with anyone who doesn’t have a head shot. If I know them personally, I send a gentle reminder that they may wish to include one.

Sandra Garlick is a Business Growth Consultant, Mentor, Public Speaker and Trainer

Follow Sandra on Twitter @SandraGarlick

http://www.sandragarlick.com

Listen to all the Leamington Hour Radio Shows

Article by Gary Jones 08.06.16


I am very proud and excited to have my own weekly radio show!!

This is on radio warwickshire on Mondays 6:30-7:30pm and is repeated on Wednesdays between 5:00-6:00pm. 

I love it! It is my chance to meet new and exciting people, promote businesses and events that are happening locally. 

All of the shows are available to download after 6pm on Wednesdays. You can find all the shows below:

Listen to all of the past shows here:

Leamington Hour Radio No 1

Leamington Hour Radio No 2

Leamington Hour Radio No 3

Leamington Hour Radio No 4

Leamington Hour Radio No 5

Leamington Hour Radio No 6

Leamington Hour Radio No 7

Leamington Hour Radio No 8

Leamington Hour Radio No 9

Leamington Hour Radio No 10

Leamington Hour Radio No 11

Leamington Hour Radio Show 12

Leamington Hour Radio Show No 13

Leamington Hour Radio Show No 14

Leamington Hour Radio Show No 15

I will be adding more shows as they come out so keep referring to this for all the latest shows!
Hope you enjoy these radio shows and if you want to get into the show then please let me know. 

All the best,
Gary Jones

07866602507

Leamington Hour

The Importance of a first impression  

 Article by Neil Porter 01.02.16

We have all heard this line and the follow up lines that go with it: Only get one chance to make it….

Never get a second chance at one…

We all endeavor to conduct ourselves in such a way that we will leave a great first impression with everyone we meet, either in person, on the telephone or via email or social media. 

However, that same importance of making a great first impression extends to your marketing, your website, online presence, social media. 

All areas where a prospective client will come across your business for the first time and make a judgement on whether you are the business they wish to deal with, all without having done any of those things like call or tweet us that gives us a chance to create our first impression– it has already been made!   
Have you reviewed all of those areas of your business recently? Now is a perfect time – start 2016 strong. 

Are your images modern, relevant, unique? 

Are you team or staff images professionally done, or are they taken with an iPhone or worse just a selfie.

Are you using the same headshot across all social media platforms?  
In this visual age you often have as little as 30 seconds before someone decides if they will use you!  

If you are not conveying your brand, your image, with the highest quality and professionalism across all areas, you will be losing customers. 
If you would like to discuss any of these points please get in touch – I would be delighted to hear from you 

Thank you for reading  
Neil Porter

@ncpphotos

A Simple Business Guide For Using Twitter At Your Next Event

Article by Todd 30.11.15

  

If you’re in business then you’re probably either on Twitter, or you go to networking events.

Twitter became popular at a huge event in the US called ‘South by South West’ (SXSW) which is the place to launch anything in the tech world.

Although Twitter was already live by the time the 2007 SXSW show started, it was the way that Twitter was used at this event that propelled it into the limelight.

When Twitter first launched, no one ‘got it’.

It was simply too strange-a-concept to grasp and many joined Twitter, started to use it and then stopped as it confused them – it didn’t make sense!

Off the back of MySpace and Facebook, which were very visual, we weren’t ready for Twitter. Its short and concise nature didn’t suit everyone straight away and most users simply didn’t get why it could work.

… until SXSW that is…

At SXSW 2007, Twitter was used to share the journey and stories from the talks, and the people there. The live, up-to-date information-rich platform came into its own.

It was perfect for the event.

The ability to post frequently in a stream, coupled with a hashtag to tie it all in one place, suddenly made more sense.

Twitter became the tool to use at live events and it’s been my go-to weapon of social choice since I found it back in 2011.

 

Are You Using Twitter For Events In The Right Way?

Have you got Twitter sorted and all worked out for events?

You’re probably doing OK – but I guarantee there are things you’re not doing.

I tweet live for events and I thought I’d share with you my top tips for using Twitter at events. 

I’ve recently published a guide on using Twitter for events and you can get that here for free 

But here’s a snippet to get you on your way.

Before, During And After… Twitter Is A Storytelling Tool.

Most people I talk to only use Twitter on the day of the event and only when they’re actually there…

… if you’re doing this then you’re missing out on most of the action, leads and potential business!

For me, Twitter for events is before, during and after. 
1) Before Your Event – Planning And Following 

Before you go, before you buy your ticket or even before you know for sure that you’re going – get on Twitter!

There WILL be a hashtag for the event (or there should be).

Find the right one (best place to go is the website or Twitter for the organiser).

Find it and pop on and talk to people.

Make small talk, ask some questions, and follow them.

This is the perfect time to build connections as you have a common ground to base your conversation on.

My advice here is to build a list.

• Create a Twitter list for the event

• Call it something sensible

• Make it public

• Add anyone on the hashtag and anyone you talk to on this list.

This way you’ll have a great place to go back to on the day and after to find all the people you talked to.
Twitter is busy – really busy – so don’t make it hard for yourself.

Build a list early, and add people in after you reply or meet them. 

You can make this private if you don’t want them to know that you’re stalking them… but I never worry about that – it’s Twitter!

Keep connecting in the build up to the event and share your thoughts and feelings about the event.

 Be part of the build up – and tell others what you’ll be doing there and what you’ll be expecting. Use anything interesting to start a conversation.

 I read a book recently by Stefan Thomas. It’s called Business Networking for Dummies and Stef is a great believer that ‘everything starts from a little conversation’. I’m inclined to agree.

Start the conversations… and start them early. 

 

2) During Your Event – Storytelling And Sharing

“I never know what to say” is something I hear a lot as a social media trainer

“No one wants to hear about my breakfast.” 

That’s true I guess… unless you’re a personal trainer or nutritionist, that is. Or unless you have an unusual breakfast or you’re in a cool place.

But they will want to hear about exciting shows, and if you’re going to a show that’s relevant to your industry then even better.

 Events give you the perfect excuse to flex some Twitter muscle and get some interaction going. 

Share the day, the pictures, the talks, the events within the event.

Get your phone charged and share the speakers’ one-liners and the facts and insights that you hear.

Don’t forget that your smartphone can take photos and video. It saves you from typing and it’s better for your followers too, so tweet them out!

(Take loads of pictures and keep them as you can use them later. 

With all this interaction remember one thing. 

USE THE HASHTAG! 

Use it on everything and use the right one (hopefully you will have checked this before you even started).

Every tweet you send on the day must have the hashtag in so your tweets appear on the hashtag timeline – and maybe even the big screen if they have one.

You may want to go and check out the hashtag timeline and chat to people while you’re there too. This can be beneficial but don’t forget there are real people there too, will you!?

You have your list too. So you can easily go and see what they’re saying.  

Not everyone will use the hashtag!

 Yup, not everyone will read this blog or have a copy of my Twitter guide  

Having those early tweeters and the hashtag users in your list means you can go and see what they’re saying at the touch of a button… even if they’re not using the hashtag.

When I run Twitter for events I monitor the hashtag AND the list.

 

3) After Your Event – Don’t Stop Now – It’s Homework Time

 Now the event is over don’t get any ideas about stopping your tweeting.

Share your thoughts and those pictures from the day. Hopefully you’ll have a good stock of images.

Powertip: Take photos of the exhibitors and speakers and then @mention them when you share them on the hashtag – exposure for them often means retweets for you, and then potential conversations. 

Also keep your eye on that hashtag and the list you created.

The conversation won’t stop so get involved and see what everyone else thought and see if you can make some new connections.

Follow people who were there and try to start conversations – you have the perfect excuse!

Follow up on any tweets or mentions that you may have missed and maybe take all your content and create a blog from it.

You have images and text… pull it all together for a post and share it with the organisers for some nice traffic to your site.

Business cards can be a ‘who to tweet’ reminder too.

You’re likely to collect some of these so get them out on your desk and go and hunt down their Twitter account and just tweet to say “nice to meet you at XXX event” and add the hashtag in, too.

 It’s a nice a friendly follow up and I find better then a dull email which everyone else will be doing. Don’t forget your follow up!


Don’t Just Tweet: Plan, Action And Follow Up 

Twitter is a powerful tool for events and if you’ve not seen any results from it in the past then maybe look at how you’re using it and make some positive changes.

 If you want more help on Twitter and how to use it for events then you can download my FREE guide 

It’s a full plan for attendees and organisers and goes into loads more detail.
Good luck and tweet me @SocialMediaTodd if you liked this post or want some more help

The First Leamington Hour’s Christmas Business Fair

Article by Gary Jones 06.11.15

 
I am proud to announce a partnership with Love Handmade Fairs for our first Christmas Business Fair.
We have over 50 spaces available for you to exhibit your business. The handmade fair starts at 5pm and the networking starts at 7pm and finishing at 9pm.
You have the opportunity to meet with over 10 suppliers of the nicest handmade goods in Warwickshire. You can buy your presents there and the other half with never know (well until Christmas that is!).

  
 We have 3 great presentations starting at 7.30pm from Zak Roby, Kelly Taylor and a special guest speaker!! 

Food and drink will be available on the night and if you wanted to sponsor this or bring food along then please let me know. 

Expecting over 200 people to visit the exhibition and come to the networking event!!

If you would like to get more information or get a stall then email me at mrgajones@googlemail.com. 

The stalls are FREE but spaces are limited. (Please note we cannot supply tables or props but the spaces are large enough for them). We will have space for leaflets and pull banners. 

If you have a pull up banner then you can exhibit!!

To get your free ticket then click on the link below.

https://www.eventbrite.co.uk/e/network-with-leamington-hour-christmas-celebration-tickets-17338431716

See you there!!