Have you done these three things today on social media?

Every day I talk to people about social media and a few of them have asked me “what should I start doing?”. There are many things that I would recommend but the ones in this blog would have the most impact.

So, here are the top three things I would recommend people do straight away!

Stop selling and start talking!
Most people go onto social media and put posts out and not interact with people. This is forgetting the “Social” part of social media. You will gain more business and talk to more people by spending 80% of your time talking to people and the following 20% of your time selling.

The benefit of this is when they do see your selling posts, they will be more interested as they have spoken to you and like you.

Make sure you are posting consistently on the platforms that your customers are on. 
If you haven’t posted in the last day on Facebook, LinkedIn, Instagram or LinkedIn then write a post and send it out. Most people do not post enough and as social media moves so quickly, your new visitor might have missed your posts. Aim to post on Facebook and LinkedIn once a day, Instagram- twice a day and Twitter- five times a day.

Post a picture, video or a Facebook Live
Pictures, Videos, and Live Streaming are brilliant tools that some people love or hate. The truth is they have a few brilliant benefits for people who do them:

  1. They get better engagement than a post with just text.
  2. People will look at them for longer and more likely to interact with them.
  3. They accelerate the buying process as people feel they already know you.
  4. They actually save you time as you can use this content on each of the different platforms (just keep videos between 60-90 seconds long and they will be ok on each platform).
  5. You will get better the more you do them. In the next few years, videos are only going to get more prominent on social media and I personally want to make all my mistakes now rather than then!

If you are not sure about what to post, give the viewers a top tip, talk about a Blog, your story or where you have been today. The best bit? You don’t have to post it if you don’t want to but at least you have practiced it!

I hope you enjoyed this blog and please do not be afraid to do any of the above. The worst thing to do is not post at all!

Speak to you soon!

What does your LinkedIn headshot say about you?

Article by Sandra Garlick 15.08.16


LinkedIn is a powerful and successful tool for networking.

I have gained new clients, made new contacts and used the platform as an introduction for face to face meetings. Of course there are many other things that make LinkedIn the success it is today.

One thing that many people who have LinkedIn profiles fail to get just right is their head shot or profile picture. I am not saying that mine is perfect, but it has several key components that I look for when I connect with someone:

1. A smile…Straight away the picture gives the impression of someone friendly and approachable.

2. Eye Contact…By looking straight into the camera there is immediate and engaging eye contact. I am always wary of people who appear to be looking into the distance on their profile shots.

3. Head and Shoulders…You can clearly see your features. It also makes it easier to recognise someone you may have met or may wish to meet in the future.

4. Professional…Beach shots and those holding an alcoholic beverage in non-work mode demonstrate a lack of professionalism. LinkedIn is a professionals’ platform

5. A Photo…There are still a large number of profiles on LinkedIn which have no professional photo or indeed any photo at all. This demonstrates laziness. If, for security reasons, you are unable to post a picture of yourself online then a logo is the very minimum.  

It is so easy to get a professional head shot today, and at minimal cost. Even a profile picture taken with a smartphone is better than no photo at all.

I no longer connect with anyone who doesn’t have a head shot. If I know them personally, I send a gentle reminder that they may wish to include one.

Sandra Garlick is a Business Growth Consultant, Mentor, Public Speaker and Trainer

Follow Sandra on Twitter @SandraGarlick

http://www.sandragarlick.com

Your Audio Business Card Part 1

Article by Ernie Boxall 15.07.16

Click here to watch Part 1

Ernie Boxall wasn’t born to be a speaker, though he loved his parents deeply they didn’t exactly instill self confidence in him. But, he quickly realized that we all have a story.

In our daily lives and in our working lives that story shapes us, whether we keep it inside or tell the world. What holds people back in life and in business is the inability to tell the story with interest, with energy and with impact!

Our story will be about the life we have lived and the work we are doing, a story of love, tragedy or a 60 Second Presentation to business colleagues. For sixty years he has been a passionate communicator, whether it was as a player, coach, instructor or performer, he has found the voice to match the position. Working together Ernie’s clients can find their voice and make sure they communicate their story effectively.

Ernie now delivers keynote speeches and has been a guest on national and international podcasts with Gary Foster, Doug Foresta, Michael Egon, Kevin Appleby, Mark Sephton, and Radio Warwickshire’s own Leanne.

Ernie is adding a new road to entrepreneurial success now by speaking and mentoring speakers to complete the circle of physical and verbal communication. And for the moment can be contacted still at

Each week Ernie will be bringing you a separate video that will help you deliver your Audio Business Card. 

Hope you enjoy!!

http://www.balancehealth-fitness.co.uk or Email ernie_boxall@yahoo.co.uk
 

 

 

The 7.1 Key Steps to Building Your Authority Online

Article by Sam Thiara 11.04.16

Step 1 – Establish Your Vision

Have you ever thought about where you are headed? Ever thought about why your career or business is somehow not where you thought it would be? Or are you a super achiever and well on your way to amazing success.

Or do you live day to day, with the occasional ‘dip’ into dreaming about what you would like to do, but often not having ‘gusto’ to see it through. It ails us all at times and most will quietly admit to themselves that it’s not possible, they don’t have the money, time or often do not believe they are the ones who could have it all. In reality they let it pass and become comfortable in their present situation. 

Something inside you needs to ‘stir’, something that drives your emotions and you know when you’re onto a winner when someone says this of you; – “He’s got a fire in the belly”. 

This is a great indicator to begin to clarify one’s vision and get you started.

  

If you want more from your life; be it more time, money or freedom you need to look at WHY you must achieve the goal you have dreamed of for so long.

Here’s a quick example that will help you clarify your vision, mission and values:

Imagine you’re going out for a meal with your boyfriend or girlfriend (or husband or wife, if your boyfriend or girlfriend is busy!).

“Even without knowing it, you use vision, mission and values as a system to check in”.  

• Your vision is where you’re headed. It’s what success looks like. So, after you’ve gone out on your date, your vision might be:

“The future I’m trying to create is a warm fuzzy one. Satisfied, happy and reconnected. And this vision will be manifested by us cuddling up on the sofa when we get home.”

 • Your mission is your purpose and what you’ll do to fulfill your vision. It can also encompass the reason you do what you’re doing. So on your night out, your mission statement might read:

“I aim to catch up with the one I love after a long hard week, looking into their eyes, listening and sharing the quality time we deserve. Because time is precious, but nothing’s more precious than love”. 

• Your values are what’s important to you. Your values are the foundation of who you are, and what’s unique about you. They also define the edges of what you’ll do or not do (you can often tell when your values are transgressed because you feel an upsurge of anger – “how dare they?!”). On your night out your values might be:

“I love to talk and I love to listen, so I love a place where there’s music, but it’s not too loud. I love intimacy, but I love to see what I’m eating (so subdued lighting, but not so dark I’m squinting). I love any food except fish & chips, but I live for great sushi.”

“You can often tell when your values are not aligned because you feel frustrated, annoyed or irritated”

So when it comes to your business you need to work through the process and picture your perfect business and more importantly the outcomes you want to see as a result.

Remember how Muhammad Ali literally pictured the round in which he would knock out his competition and Sylvester Stallone who never gave up his script for Rocky because he saw himself in the lead role, even though the film studios offered him a six figure fee but refused, all the while he had no income coming in.

 So no matter if you have a hobby, part time business, a job/career or already run a successful business, if you have not had the success you first envisaged maybe it’s time to change your ‘old thinking’ habits.

  
Look out for my next blog and I hope you take some time out and have a go…it will help as we get to Step 2 and your path to greater success. 

 Sam Thiara,
International Sales Manager, Internet Marketer & Trainer.

 

The 4 P’s for a perfect presentation. 

Article by Ernie Boxall 04.04.16


“People won’t remember what you say as much as remember what they see when you say it…”

 

I am always impressed by the workshop and seminar leaders I have seen give four or five hours of great content without any apparent notes.

 I am sure those people recognise that there are tips that can be passed on.

So, who is this facilitation for? The people who have a skill or a craft which will make an impact on people’s lives and lift them out of the rat race. People who rise at 5.30 am- 6 am, groom, scrape the ice off a car window and drive to a networking meeting. It’s fir people who happily stand at the coffee table for 15-20 minutes and talk to strangers about their business. Until they hear those fateful words:

It’s time for 60 Second Presentations…who will go first?

How many of us have suddenly looked away?

How many of us have checked watches, our phones, anything but not make eye contact?

 At least once a week we have the opportunity to inform the rest of the group, the rest of our sales team on the sector of business we want to identify, ask the right questions to get us an introduction to speak to a new client. It’s our opportunity but we all have to do the work.

Now as a newcomer to networking you can use the formula:

Who you are: Where you are: What you do and who you want to work with?

Ernie Boxall of Balance Health and Fitness, we work in Leamington, Kenilworth and Coventry providing wellbeing with On Site massage. Today I want to connect with companies where computers are being used all day. I’m looking to work with (Be specific.)

Ernie Boxall of Balance Health and Fitness. Together we can stop work killing you…

People now know who I am, where I am, what I do and who they might know to talk to.

Alternatively, if you have been at the group for some months you need to make more of an impact…

Ernie Boxall of Balance Health and Fitness, when you look around your office do you know there is a thief in there stealing your wages. The thief is pressure and it may be sitting on the shoulders of the person next to you or yours. Working together we can defeat the thief and improve profit and productivity. Ernie Boxall of Balance Health and Fitness. I’m looking to work with companies using computers all day so that, with twenty minutes on site head, neck and shoulder massage we can improve profit and productivity.

Ernie Boxall of Balance Health and Fitness…

So there you have two 60 Second Presentations from the same company, each with its own strength and impact.

Your 60 Second Presentation is your verbal Business Card… it says so much more about you than an ordinary business card… and in my case where I actually make physical contact with my clients…it is a vital part of my networking.

Would it be OK to ask how many of you write out your 60 Second Presentations, even your 30 minute seminars? You see this is the first ‘P’ in my “4 P’s of Perfect Presentations”

1. Preparation: Write it out: Edit it: Re-write it and then move on to the second, and probably most important ‘P’

2. Practice: Practice it line by line until you remember it: Record it on audio or video: Use only bullet points to remind you and then spend a few hours making sure you know it by heart and also where to put the emphasis on lines and strap lines.

How many of you practice your 60 Second Presentations until it is word perfect? I write it out…speak into an audio recorder, bullet point the speech and then practice it assiduously.

In my workbook The 4 P’s of Perfect Presentations I will go into more detail.

3. Posture: This begins way before you get to the meeting. It is in the washroom. It is our grooming, the clothes we wear, the make up for women and the after shave for men perhaps. Whether we comb our hair or not. It is in the walk to the podium…do you walk confidently to the roster? Do you wait until everyone is ready to listen to your presentation? Do you project your voice to the back of the room?

OR

Have you decided the group know what you do anyway so you don’t have to make an effort this time? Do you walk to the roster already giving your name and company with your back to people? Do you arrive at the roster and stick your hands in your pockets or stand with them clasped.

How many times have you seen these mistakes made?

How many times have you seen a business owner looking less than professional and thought “Yes that’s a business I want to be associated with?”

How many times has a speaker put their hands in their pockets and deliver a powerful speech?

Finally we have…

4. Presentation. The 4th ‘P’ and in itself this is the culmination of the 3 P’s above it. You have written the presentation… you have practiced it… and walked confidently to the podium… It is the delivery which makes the difference. Let’s face it what can a great presentation bring you, apart from more business…well it can get you a keynote speaking spot for a start. But also Leads, Referrals and Testimonials…because your presentation becomes

MEMORABLE.

 

But let’s look once more at the pitfalls:

1. “Due to the large number of members who have turned up, you only have 45 seconds.” You would have thought many people would say “Good”

But because they have only written the 60 second presentation down and not practiced it, they have not catered for 45 seconds and go past the red card…Unprofessional

OR They speed up to try and get 20 seconds information into 10 seconds and flood the audience…Unprofessional

 

2. You stand up and like a rabbit in the headlines you fix on the front row and speak to them only. Immediately the 25% of the audience behind you will switch off and 90% of the audience will not hear you…Wasted opportunity

 

3. Because the speech hasn’t been practiced each sentence begins with a verbal crutch… Err, Um. So…

I have seen and heard something like the following:

“I’m ‘Ernie Boxall’ of err Balance Business. I am a business mentor and err work in umm Warwick.” ERR I’m sorry you’ve lost me. I will not be calling on your services.

4. Command the stage… whether you stand still or Stride the boards…For main points of my presentations I will stand still but make eye contact all the time…with conversation points I walk the floor and connect more closely with the audience.

So having written out that 60 Second Presentation how many people have you seen remember it? How many people have you seen simply read what they have written off a piece of paper or off their phone? How many great presentations have you seen delivered in a monotone; delivered with hands in pockets; delivered with the speaker’s back to you?

How many of you are prepared to put the work in and become a memorable presenter. Done badly standing alone is a very lonely place. Done well, with the applause of business owners in front of you it is up there with the best feelings. Done very well and for £5k, £10k, £50K a speech it is life changing.

Are there any other ‘P’ you would add for “Perfect Presentations.” Add your comments to the site. I am just curious to see how many business owners feel that a One to One with me would encourage them to take those extra steps to become MEMORABLE.

Contact ernie_boxall@yahoo.co.uk

07962 216833

 

The Importance of a first impression  

 Article by Neil Porter 01.02.16

We have all heard this line and the follow up lines that go with it: Only get one chance to make it….

Never get a second chance at one…

We all endeavor to conduct ourselves in such a way that we will leave a great first impression with everyone we meet, either in person, on the telephone or via email or social media. 

However, that same importance of making a great first impression extends to your marketing, your website, online presence, social media. 

All areas where a prospective client will come across your business for the first time and make a judgement on whether you are the business they wish to deal with, all without having done any of those things like call or tweet us that gives us a chance to create our first impression– it has already been made!   
Have you reviewed all of those areas of your business recently? Now is a perfect time – start 2016 strong. 

Are your images modern, relevant, unique? 

Are you team or staff images professionally done, or are they taken with an iPhone or worse just a selfie.

Are you using the same headshot across all social media platforms?  
In this visual age you often have as little as 30 seconds before someone decides if they will use you!  

If you are not conveying your brand, your image, with the highest quality and professionalism across all areas, you will be losing customers. 
If you would like to discuss any of these points please get in touch – I would be delighted to hear from you 

Thank you for reading  
Neil Porter

@ncpphotos

“Now is the winter of our “bizcontent”…with apologise to Shakespeare

Article by Ernie Boxall 13.01.16

In Chinese 5 Element Theory. Winter is the ‘Water Element,’ the time where all the seeds of the next harvest are below the earth being nurtured by the nutrients in the soil so that when spring comes the plant will be healthy. The DNA of the flower/vegetable is already set so that all that all it needs is the right climate to allow growth.

So what has this got to do with business?

I have tailored my knowledge of the 5 Elements of Chinese Medicine to my business so that my plans can be part of 90 Day Goalsetting for the sections of my work and life. To outline what this means let me explain briefly what the 5 Elements of Business are.

Fire… The spark…the idea for our business.

Earth… The support for our business.

Metal… The financial and ethical elements of our business

Wood… The fuel for the next business idea

Water…The direction/speed of our business and the nurturing of the seeds we have planted.

 

How Do I Use Winter?

The period around our deep winter month of December can be used to make the plans for the next 90 days of the New Year. By now we have been using the days before the Christmas period for networking and growing our contacts. We should have been easing down in the weeks leading up to Christmas so that the few days available to be with family and friends can be taken without fear of missing out.

But while we may not be in the office or on the road so often, there is no reason why we shouldn’t be making connections and plans, so that when we get back to full time work our schedule can be managed more easily.

How Can We Nurture Our Business?

At this time of year, few people will appreciate a phone call concerning work, but social media is alive and well. Connecting with people through social media to wish our contacts our best wishes; to leave messages asking for, or suggesting New Year meetings; to setting up special offers for our services. In this way we can not only begin to nurture contacts or the next year, we can also begin to fill our diaries with meetings and business plans.

• What Are The Physical Aspects of Winter?

The physical element of winter is water and when we think of water we think of the merest trickle at the source, becoming a stream; a brook; a river and eventually an ocean. Water flows forward. It flows at different speeds and creates different outcomes.

The gentle forward movement of water represents the steady growth of our business from its inception. The speed increases as we grow our contacts and we have to make sure we are protected against stagnation: The business grows and the speed of our distribution increases, still moving forward but manageable: The business increases in size and the depth and width of our enterprise moves forwards towards our goal for the business plan until we reach the ocean of a completed contract and look to the next business idea.

What Can Go Wrong?

What are the negative aspects of our Water Element?

As with all aspects of Chinese philosophy, Yin and Yang, there are negatives to our business plans. As we continue the Water Element what does this mean?

The trickle at the source can be blocked by debris. Our plans put on hold by small difficulties, minor problems and small setbacks. As the trickle becomes a stream or a brook, it can meander this way and that, procrastination and a lack of forward movement means that the business wavers. The situation can become so extreme that the water stagnates and all the plans die or lack of energy. Or more dangerously, the river becomes a flood which sweeps all of our ideas away and we lose our connections. The speed of the water rips away all of the pillars we have in place to support our interests and our connections. The earth, which has directed the flow of business falls away and creates a waterfall which just cascades onto the rocks below.

Which direction is your business flowing? – What plans do you have for the next 90 days?

What speed is your business flowing at? – Are your contracts being managed efficiently?

Is your support in place? – Have you kept in touch with your connections; thanked your staff or partners for their work over the year.

Is your business moving forward?

That is the question only you can answer.

If you would like details of the ‘5 Elements of Business’ by booking Ernie for a presentation contact him at ernie@balancehealth-fitness.co.uk or call 07962 216833

The Spring Element will follow @GrowLeamington in February until then plan your next three months in business.

 

 

 

Networking Tips for Success​​

Article from Sandra Garlick 08.01.15

 When I first started my business I embarked upon a networking campaign by attending as many events as I could! It was pretty much a scatter-gun approach with no strategic plan in place, a small budget and not really knowing what to expect.

I joined the local Chamber of Commerce, a couple of breakfast networking clubs and searched out anything that had a “networking” theme. I became the “Queen of Networking”!
It was only when I had been trading for a year, and the membership renewal invoices started to arrive, that I realised that I had no idea if any of these events had resulted in any new contacts or customers. I decided at that point to put systems in place to monitor how effective my networking was. I then had a great way of knowing which networking events were most effective for my business.
I strongly believe that networking has three main benefits:

1. Growing your contact database – contacts are essential for expanding your business network of potential customers and referrers

2. Building relationships – trusted relationships take time to build and are essential to business growth

3. Being remembered for the right reasons – being helpful and a sharer of information will reap rewards in the future

For me, networking isn’t just about “getting the sale”. So often, I am asked “How many leads did you get?”. In fact, I positively avoid the sales type approach and hard follow up. I simply link up via Linkedin and only email if I’ve promised to do so.

I spend the majority of my networking time building trusted relationships, listening to others, getting to know people and offering help, entirely without agenda. If one of these relationships recommends me in the future or becomes a customer, that is fantastic.

I do recall on one occasion receiving a phone call from a lady that had kept my details for four years. All she said was, “When I first met you, you were so helpful and I always remembered that…now I need your services.”

I now ensure that I only attend networking events or renew networking memberships where I know that I will build those relationships.

Selecting the right networking events and ensuring that your networking is effective is key to the growth of your business. You need to attend events where you are going to meet, or be referred to, potential customers.

It’s nice to go out every day for breakfast, lunch and dinner but as well as affecting your cash flow…and your waistline, it will also affect your availability to carry out your work or simply be a waste of your time out of the office.

Sometimes it difficult to attend a networking event once, or even choose the right one to go to, and make an informed decision whether it is right for you. 

The following 7 tips may help you:



1. Ask someone to recommend an event or networking group to you. Ideally, one that they have found effective. Ask if you can go along with them;

2. If you are attending an event for the first time, speak to the host in advance and ask them more details about the event, the type of people who attend, the format and if they can introduce you to people;

3. Ensure that you speak to as many people as possible while you are there and find out how they have benefited from attending;

4. Do some preparation in advance and think about your particular goals for attending the event and what you want to achieve as an outcome. Be specific…”I would like to meet 3 new business contacts”;

5. Make some notes as soon as you get back to the office… when it is fresh in your mind. Ask yourself some questions such as “Did I meet any good contacts?”, “Did I enjoy the event”, “Would I recommend it to someone else?”;

6. Keep an ongoing record of events you attend and more importantly the cost implications. Ensure that you monitor the cost versus benefit.

7. Have fun and enjoy your networking.

Sandra Garlick frequently speaks about “Networking for Success” and will be speaking at the FSB’s B2B Expo on this topic on Tuesday 12th January 2016 at The Belgrade Theatre in Coventry. You can book your free place here.

Follow @SandraGarlick on Twitter and #Periscope

 

The First Leamington Hour’s Christmas Business Fair

Article by Gary Jones 06.11.15

 
I am proud to announce a partnership with Love Handmade Fairs for our first Christmas Business Fair.
We have over 50 spaces available for you to exhibit your business. The handmade fair starts at 5pm and the networking starts at 7pm and finishing at 9pm.
You have the opportunity to meet with over 10 suppliers of the nicest handmade goods in Warwickshire. You can buy your presents there and the other half with never know (well until Christmas that is!).

  
 We have 3 great presentations starting at 7.30pm from Zak Roby, Kelly Taylor and a special guest speaker!! 

Food and drink will be available on the night and if you wanted to sponsor this or bring food along then please let me know. 

Expecting over 200 people to visit the exhibition and come to the networking event!!

If you would like to get more information or get a stall then email me at mrgajones@googlemail.com. 

The stalls are FREE but spaces are limited. (Please note we cannot supply tables or props but the spaces are large enough for them). We will have space for leaflets and pull banners. 

If you have a pull up banner then you can exhibit!!

To get your free ticket then click on the link below.

https://www.eventbrite.co.uk/e/network-with-leamington-hour-christmas-celebration-tickets-17338431716

See you there!!