Have you done these three things today on social media?

Every day I talk to people about social media and a few of them have asked me “what should I start doing?”. There are many things that I would recommend but the ones in this blog would have the most impact.

So, here are the top three things I would recommend people do straight away!

Stop selling and start talking!
Most people go onto social media and put posts out and not interact with people. This is forgetting the “Social” part of social media. You will gain more business and talk to more people by spending 80% of your time talking to people and the following 20% of your time selling.

The benefit of this is when they do see your selling posts, they will be more interested as they have spoken to you and like you.

Make sure you are posting consistently on the platforms that your customers are on. 
If you haven’t posted in the last day on Facebook, LinkedIn, Instagram or LinkedIn then write a post and send it out. Most people do not post enough and as social media moves so quickly, your new visitor might have missed your posts. Aim to post on Facebook and LinkedIn once a day, Instagram- twice a day and Twitter- five times a day.

Post a picture, video or a Facebook Live
Pictures, Videos, and Live Streaming are brilliant tools that some people love or hate. The truth is they have a few brilliant benefits for people who do them:

  1. They get better engagement than a post with just text.
  2. People will look at them for longer and more likely to interact with them.
  3. They accelerate the buying process as people feel they already know you.
  4. They actually save you time as you can use this content on each of the different platforms (just keep videos between 60-90 seconds long and they will be ok on each platform).
  5. You will get better the more you do them. In the next few years, videos are only going to get more prominent on social media and I personally want to make all my mistakes now rather than then!

If you are not sure about what to post, give the viewers a top tip, talk about a Blog, your story or where you have been today. The best bit? You don’t have to post it if you don’t want to but at least you have practiced it!

I hope you enjoyed this blog and please do not be afraid to do any of the above. The worst thing to do is not post at all!

Speak to you soon!

What does your LinkedIn headshot say about you?

Article by Sandra Garlick 15.08.16


LinkedIn is a powerful and successful tool for networking.

I have gained new clients, made new contacts and used the platform as an introduction for face to face meetings. Of course there are many other things that make LinkedIn the success it is today.

One thing that many people who have LinkedIn profiles fail to get just right is their head shot or profile picture. I am not saying that mine is perfect, but it has several key components that I look for when I connect with someone:

1. A smile…Straight away the picture gives the impression of someone friendly and approachable.

2. Eye Contact…By looking straight into the camera there is immediate and engaging eye contact. I am always wary of people who appear to be looking into the distance on their profile shots.

3. Head and Shoulders…You can clearly see your features. It also makes it easier to recognise someone you may have met or may wish to meet in the future.

4. Professional…Beach shots and those holding an alcoholic beverage in non-work mode demonstrate a lack of professionalism. LinkedIn is a professionals’ platform

5. A Photo…There are still a large number of profiles on LinkedIn which have no professional photo or indeed any photo at all. This demonstrates laziness. If, for security reasons, you are unable to post a picture of yourself online then a logo is the very minimum.  

It is so easy to get a professional head shot today, and at minimal cost. Even a profile picture taken with a smartphone is better than no photo at all.

I no longer connect with anyone who doesn’t have a head shot. If I know them personally, I send a gentle reminder that they may wish to include one.

Sandra Garlick is a Business Growth Consultant, Mentor, Public Speaker and Trainer

Follow Sandra on Twitter @SandraGarlick

http://www.sandragarlick.com

“O Romeo Romeo…” – a review of Kenneth Branagh’s Romeo and Juliet

Artcile by Rachael Richardson-Bullock 27.07.16


If you’ve read my streaming theatre article, you’ll know I love Shakespeare! So when my best friend bought tickets for us to watch Kenneth Branagh’s Romeo and Juliet streamed live from The Garrick in the Spa Centre, I could not say no! We were the youngest people in the cinema, but we didn’t care; plus the screen was packed, which made us happy.

Branagh is Shakespearean acting royalty, joining the Royal Shakespeare Company at aged just 23. On stage and screen he has played a number of roles including Hamlet, Henry V and Romeo. This time though, he is directing. Teaming up once again with Lilly James, Richard Madden and Derek Jacobi who Branagh also directed in 2015’s live action Cinderella.

Now, I have a confession to make. I didn’t like Cinderella, despite my huge excitement for it. Visually it was stunning, but unfortunately I didn’t feel a lot of chemistry between James and Madden. Their romance seemed a bit forced, a bit too quiet, a bit unbelievable…yes I’m aware it’s a fairy tale! So I was a bit apprehensive. Perhaps without the restrictions of a children’s story and the U BBFC rating they could blossom together as actors, and that they did!

Before I move onto them, let me first talk about the play itself. I have seen many adaptations so was intrigued to see how Branagh would put his stamp on it. Initially when the cinema attendant told us the play would be screened in black and white, I was disappointed. However, this quickly subsided as it became obvious what Branagh was offering us. This wasn’t Shakespeare, this was an Italian drama, punctuated with much beautifully spoken Italian by actors in 1950s attire and staged as if it was a film noir or silent film. These elements seem random, but when they were thrown together under Branagh’s direction the play truly shined; it was enticing, it was modern and stunning to look at, which is not always a given for Shakespeare.

Though Branagh had announced before the play started that Madden had an ankle injury and would try his best, there was no sign whatsoever of his discomfort or fragility. He was unbelievably relaxed and genuine; I have never seen a Romeo like him. The language rolled off his tongue as if it was all he had ever spoken, his comedic timing was faultless and his passion was heart breaking. I would go so far to say he’s the best Romeo I’ve seen…yes even ahead of Leonardo DiCaprio!

I was concerned about James at first, I’ll be honest. At the party where she meets Romeo, she came across as a little whiny. She is of course meant to be playing a 14 year old, but I’ve never liked the dumb teenager interpretation, for me it spoils the story. However, when she stepped onto the balcony, she was entirely different. She spoke maturely, even with some comedy thrown in, and the chemistry between herself and Madden was electric. As the play went on, became darker and more challenging for Juliet, James excelled. I was immensely impressed.

I sobbed at the end. Madden’s lonely death wasn’t overacted, it was emotional and raw. James’ too, a little rushed perhaps, but still well timed and executed. Branagh did not glamorise their deaths, bringing the tragedy to its rightful conclusion.

Branagh’s real achievement here, for me at least, was that he made this play real to me in a way I have never experienced before. It was new again and I haven’t stopped thinking about it since.

Romeo and Juliet runs until the end of August at The Garrick in London. For information please click here. I’m tempted to go to London myself and see them in the flesh and in colour!

Rachael Richardson-Bullock is a novelist and blogger living in Leamington Spa.

How to use a Twitter Networking Hour in 5 simple steps. 

Article by Gary Jones 20.07.16

Hello Everyone!

For the last two years I have been running Leamington Hour every Wednesday between 4-5pm. It regularly has over 50 businesses on it and we focus on engagement and connecting as many people as possible. 

I regularly get asked what is an hour and how do you use one so here is my guide to using an hour. 

What is a Networking Hour? 

A networking hour is an hour where people meet up and talk about a particular interest or location on Twitter. 

They use the symbol # to link up the tweets and to talk to other people on the hour. They are sometimes called hashtag hours as well. 

The great thing about these hours are that everyone wants to connect and engage with people on there. They are all brought together over a particular location or interest. For instance you can visit #BrumHour to engage with people in and around Birmingham or #WeddingHour for contacts, information or suppliers about weddings. 

There are hundred of hours available so here are a few do’s and don’ts to be aware of on any Hashtag Hour. 

5 things to do on a networking hour. 

It’s easy to join in-

1. Find out if your interest or location has a Hastag Hour that you want to join and make sure you know when it is. 

2. Say hello to the hour host and use their hashtag in every tweet. 

3. Then just talk to people. It’s exactly the same principal that you would do in a face to face networking meeting. Include the #Leamingtonhour (if you are on mine) and then your conversation will go into the timeline. 

4. Favourite and Retweet any messages that you like and carry on talking to people.

5. Follow anyone who you like and talk to them after the hour. It is all about the follow up as well as being on the hour. 

It’s really that easy! If your still not sure then why don’t you come along to any hour and just read the timeline for the first time. 

Some hours are busy and some are fairly quiet. You can use both to your advantage just by being engaging with people and asking questions. 

5 things NOT do on a networking hour

1. Just sell to people and send out buy my stuff tweets. 

2. Automate every tweet and don’t engage with people. 

3. Insult people on the hour by your views, insights, prejudices or poor spelling grammar.  

4. Go on just once and never go on again. You need to invest time and talk to the hour and get to know the people on the hour over a few weeks/few months. 

5. Dismiss them on don’t give them a go in the first place. They are excellent to get to know people in a particular interest or location. 

If you want to ask me any questions then please let me know at @LeamingtonHour. We meet on Twitter every Wednesday between 4-5pm and I would love to see you there. 

All the best and see you soon!!! 

Blog and Copy Writers. Who needs ’em?

Article by Sandra Ashford 22.06.16

I don’t need anyone to write my blogs/social media/web copy. Why would I when I can do it myself. But can you?  

Do you see your business from your customers point of view or are you just seeing it from your point of view? Is it too technical so that no one will understand it? Well quite frankly yes, some of you are! 


Now don’t get me wrong, there are some people who really can do their own and make an excellent job of it, but then again there are those who just can’t.

So what makes a good blog? It needs to be engaging and even conversationally styled, enough words to keep you hooked but not too many to put you to sleep. Blogs are not bedtime reading, or at least they shouldn’t be.

Think about who you are writing the blog for, what does it need to achieve, where are you going to showcase it?  

Another question you have to ask yourself, and you need to be objective here, not easy I know, but are all your blogs sounding too similar? Quite often a new perspective and fresh eye can do wonders for your brand or business.

So next time someone asks you if they could write you a blog or give you some ideas for your social media keep an open mind and give it a go. Who knows what it could do for your business.

You know what they say, a change is as good as a rest!  

So if you fancy a change then take a look at footprintsocialmedia.co.uk.  

Sandra Ashford

Footprint Social Media

07877760411

http://footprintsocialmedia.co.uk/

https://www.facebook.com/footprintsocialmedia2/

Listen to all the Leamington Hour Radio Shows

Article by Gary Jones 08.06.16


I am very proud and excited to have my own weekly radio show!!

This is on radio warwickshire on Mondays 6:30-7:30pm and is repeated on Wednesdays between 5:00-6:00pm. 

I love it! It is my chance to meet new and exciting people, promote businesses and events that are happening locally. 

All of the shows are available to download after 6pm on Wednesdays. You can find all the shows below:

Listen to all of the past shows here:

Leamington Hour Radio No 1

Leamington Hour Radio No 2

Leamington Hour Radio No 3

Leamington Hour Radio No 4

Leamington Hour Radio No 5

Leamington Hour Radio No 6

Leamington Hour Radio No 7

Leamington Hour Radio No 8

Leamington Hour Radio No 9

Leamington Hour Radio No 10

Leamington Hour Radio No 11

Leamington Hour Radio Show 12

Leamington Hour Radio Show No 13

Leamington Hour Radio Show No 14

Leamington Hour Radio Show No 15

I will be adding more shows as they come out so keep referring to this for all the latest shows!
Hope you enjoy these radio shows and if you want to get into the show then please let me know. 

All the best,
Gary Jones

07866602507

Leamington Hour

The 4 P’s for a perfect presentation. 

Article by Ernie Boxall 04.04.16


“People won’t remember what you say as much as remember what they see when you say it…”

 

I am always impressed by the workshop and seminar leaders I have seen give four or five hours of great content without any apparent notes.

 I am sure those people recognise that there are tips that can be passed on.

So, who is this facilitation for? The people who have a skill or a craft which will make an impact on people’s lives and lift them out of the rat race. People who rise at 5.30 am- 6 am, groom, scrape the ice off a car window and drive to a networking meeting. It’s fir people who happily stand at the coffee table for 15-20 minutes and talk to strangers about their business. Until they hear those fateful words:

It’s time for 60 Second Presentations…who will go first?

How many of us have suddenly looked away?

How many of us have checked watches, our phones, anything but not make eye contact?

 At least once a week we have the opportunity to inform the rest of the group, the rest of our sales team on the sector of business we want to identify, ask the right questions to get us an introduction to speak to a new client. It’s our opportunity but we all have to do the work.

Now as a newcomer to networking you can use the formula:

Who you are: Where you are: What you do and who you want to work with?

Ernie Boxall of Balance Health and Fitness, we work in Leamington, Kenilworth and Coventry providing wellbeing with On Site massage. Today I want to connect with companies where computers are being used all day. I’m looking to work with (Be specific.)

Ernie Boxall of Balance Health and Fitness. Together we can stop work killing you…

People now know who I am, where I am, what I do and who they might know to talk to.

Alternatively, if you have been at the group for some months you need to make more of an impact…

Ernie Boxall of Balance Health and Fitness, when you look around your office do you know there is a thief in there stealing your wages. The thief is pressure and it may be sitting on the shoulders of the person next to you or yours. Working together we can defeat the thief and improve profit and productivity. Ernie Boxall of Balance Health and Fitness. I’m looking to work with companies using computers all day so that, with twenty minutes on site head, neck and shoulder massage we can improve profit and productivity.

Ernie Boxall of Balance Health and Fitness…

So there you have two 60 Second Presentations from the same company, each with its own strength and impact.

Your 60 Second Presentation is your verbal Business Card… it says so much more about you than an ordinary business card… and in my case where I actually make physical contact with my clients…it is a vital part of my networking.

Would it be OK to ask how many of you write out your 60 Second Presentations, even your 30 minute seminars? You see this is the first ‘P’ in my “4 P’s of Perfect Presentations”

1. Preparation: Write it out: Edit it: Re-write it and then move on to the second, and probably most important ‘P’

2. Practice: Practice it line by line until you remember it: Record it on audio or video: Use only bullet points to remind you and then spend a few hours making sure you know it by heart and also where to put the emphasis on lines and strap lines.

How many of you practice your 60 Second Presentations until it is word perfect? I write it out…speak into an audio recorder, bullet point the speech and then practice it assiduously.

In my workbook The 4 P’s of Perfect Presentations I will go into more detail.

3. Posture: This begins way before you get to the meeting. It is in the washroom. It is our grooming, the clothes we wear, the make up for women and the after shave for men perhaps. Whether we comb our hair or not. It is in the walk to the podium…do you walk confidently to the roster? Do you wait until everyone is ready to listen to your presentation? Do you project your voice to the back of the room?

OR

Have you decided the group know what you do anyway so you don’t have to make an effort this time? Do you walk to the roster already giving your name and company with your back to people? Do you arrive at the roster and stick your hands in your pockets or stand with them clasped.

How many times have you seen these mistakes made?

How many times have you seen a business owner looking less than professional and thought “Yes that’s a business I want to be associated with?”

How many times has a speaker put their hands in their pockets and deliver a powerful speech?

Finally we have…

4. Presentation. The 4th ‘P’ and in itself this is the culmination of the 3 P’s above it. You have written the presentation… you have practiced it… and walked confidently to the podium… It is the delivery which makes the difference. Let’s face it what can a great presentation bring you, apart from more business…well it can get you a keynote speaking spot for a start. But also Leads, Referrals and Testimonials…because your presentation becomes

MEMORABLE.

 

But let’s look once more at the pitfalls:

1. “Due to the large number of members who have turned up, you only have 45 seconds.” You would have thought many people would say “Good”

But because they have only written the 60 second presentation down and not practiced it, they have not catered for 45 seconds and go past the red card…Unprofessional

OR They speed up to try and get 20 seconds information into 10 seconds and flood the audience…Unprofessional

 

2. You stand up and like a rabbit in the headlines you fix on the front row and speak to them only. Immediately the 25% of the audience behind you will switch off and 90% of the audience will not hear you…Wasted opportunity

 

3. Because the speech hasn’t been practiced each sentence begins with a verbal crutch… Err, Um. So…

I have seen and heard something like the following:

“I’m ‘Ernie Boxall’ of err Balance Business. I am a business mentor and err work in umm Warwick.” ERR I’m sorry you’ve lost me. I will not be calling on your services.

4. Command the stage… whether you stand still or Stride the boards…For main points of my presentations I will stand still but make eye contact all the time…with conversation points I walk the floor and connect more closely with the audience.

So having written out that 60 Second Presentation how many people have you seen remember it? How many people have you seen simply read what they have written off a piece of paper or off their phone? How many great presentations have you seen delivered in a monotone; delivered with hands in pockets; delivered with the speaker’s back to you?

How many of you are prepared to put the work in and become a memorable presenter. Done badly standing alone is a very lonely place. Done well, with the applause of business owners in front of you it is up there with the best feelings. Done very well and for £5k, £10k, £50K a speech it is life changing.

Are there any other ‘P’ you would add for “Perfect Presentations.” Add your comments to the site. I am just curious to see how many business owners feel that a One to One with me would encourage them to take those extra steps to become MEMORABLE.

Contact ernie_boxall@yahoo.co.uk

07962 216833

 

15 content hacks to help your social media strategy thrive

Article by Lisa-Marie Nelson 06.01.16

(follow me @PRBirdie)

If you’re reading this post then you understand creating and sharing quality content can really elevate your business.

Chances are you’re probably stuck for ideas too, but that’s okay, content marketing is hard.

You may be surprised to know even professional communicators suffer from writers’ block from time to time.

It can be particularly hard to remain creative and gain cut-through against an ever-growing fast-paced torrent of social media content.

As a professional communicator who hates the fluffy stuff, I believe in order to add value you must be strategic.

That doesn’t mean you have to create everything yourself or spend an arm or a leg on development – curating content can be just as good if not better.

The fact is, sometimes we need a little help to get our creative juices flowing. And, the quickest and easiest way is to take inspiration from others.

To help with content planning brain fog, I’ve mixed a few of my own suggestions with some from Social Media Content Ideas to get you started.

In no particular order, here are some of my favourite quick wins:

#1 Fill in the blanks

Get people to show their creative side. Do it just for fun or run a competition to help promote a new product or service.

  Figure 1 OREO Cookie fill in the blank Twitter contest

#2 Promote social networks

Don’t be shy, let people know where else they can find you and start building a more complete customer profile.

#3 Feel good quotes

Make people smile. Share a feel good quote on a Monday or the mid-week hump and ask people to like, RT or share the love.

  

Figure 2 Feel good quote from Mandy Hale on Instagram

#4 Promote your events

Tell people about events you’re hosting, attending or sponsoring. Include relevant hashtags, stand numbers and @ mention the organiser for RTs/shares.

#5 Fan of the week

Celebrate your audience and give a fan a shout out! If someone has shared their experience with you use it tell others and thank them at the same time.

  Figure 3 Skittles “Rainbro” fan profile on Facebook

#6 Share your successes

Keep your audience up-to-date with your successes it aids transparency and builds trust. Post business results, awards, review and client wins.

#7 Use seasonal hooks 

There’s an awareness day for almost everything so make the most of the hype. Be selective; consider the audience and the value you can add.

  Figure 4 NFU Mutual teamed up with AGA to help promote Breakfast Week

#8 Facts and insights

Help people get to know you better. Share an interesting piece of your history, unknown fact or share quirky customer stories.

#9 Photo of the day

They say a picture is worth 1,000 words so use it to your advantage. Post a captivating picture illustrating what you do or re-post one from a customer.

  Figure 5 Farmers’ Weekly photography competition entry

#10 And our survey says…

Are you really listening to your customers? Are you using the 10 best survey questions to ask your customers?

#11 Offers and promotions

Offer a freebie or discount. Why not work with another brand which complements your offering and will help grow your audience?

  Figure 6 NFU Mutual teamed up with Emma Cornes to giveaway one of her bags

#12 Post job openings

A cheap way to promote your growth and recruit. Your followers have a vested interest in your businesses so they could well aspire to work for it too!

#13 It’s for charity mate!

If you support a charity tell people about it; chances are you picked a cause that’s close to your customers’ hearts so they’ll be interested to know.

  Figure 7 Jess Glynne’s Take Me Home has been named as this year’s official single for BBC Children in Need.

#14 Call to action

Don’t just broadcast information; tell people what you want them to do with it. It’s perfectly acceptable to ask for a RT, like or share and helps with reach and engagement.

#15 Read all about it

If you’ve worked hard to get good press shout about it. Share news stories and @ mention the publication or website. If you have a press centre drive traffic to it.  

 Figure 8 Coverage in The Independent: The John Lewis Christmas advert 2015.

That’s all folks! I hope you’ve scribbled down a few nuggets to try out. If you found it useful please like and share it to help others struggling for inspiration.

Let me know what you of this article or share your own words of wisdom by connecting with me on Twitter using @PRBirdie or find me on LinkedIn.

Happy content planning!

 

A Simple Business Guide For Using Twitter At Your Next Event

Article by Todd 30.11.15

  

If you’re in business then you’re probably either on Twitter, or you go to networking events.

Twitter became popular at a huge event in the US called ‘South by South West’ (SXSW) which is the place to launch anything in the tech world.

Although Twitter was already live by the time the 2007 SXSW show started, it was the way that Twitter was used at this event that propelled it into the limelight.

When Twitter first launched, no one ‘got it’.

It was simply too strange-a-concept to grasp and many joined Twitter, started to use it and then stopped as it confused them – it didn’t make sense!

Off the back of MySpace and Facebook, which were very visual, we weren’t ready for Twitter. Its short and concise nature didn’t suit everyone straight away and most users simply didn’t get why it could work.

… until SXSW that is…

At SXSW 2007, Twitter was used to share the journey and stories from the talks, and the people there. The live, up-to-date information-rich platform came into its own.

It was perfect for the event.

The ability to post frequently in a stream, coupled with a hashtag to tie it all in one place, suddenly made more sense.

Twitter became the tool to use at live events and it’s been my go-to weapon of social choice since I found it back in 2011.

 

Are You Using Twitter For Events In The Right Way?

Have you got Twitter sorted and all worked out for events?

You’re probably doing OK – but I guarantee there are things you’re not doing.

I tweet live for events and I thought I’d share with you my top tips for using Twitter at events. 

I’ve recently published a guide on using Twitter for events and you can get that here for free 

But here’s a snippet to get you on your way.

Before, During And After… Twitter Is A Storytelling Tool.

Most people I talk to only use Twitter on the day of the event and only when they’re actually there…

… if you’re doing this then you’re missing out on most of the action, leads and potential business!

For me, Twitter for events is before, during and after. 
1) Before Your Event – Planning And Following 

Before you go, before you buy your ticket or even before you know for sure that you’re going – get on Twitter!

There WILL be a hashtag for the event (or there should be).

Find the right one (best place to go is the website or Twitter for the organiser).

Find it and pop on and talk to people.

Make small talk, ask some questions, and follow them.

This is the perfect time to build connections as you have a common ground to base your conversation on.

My advice here is to build a list.

• Create a Twitter list for the event

• Call it something sensible

• Make it public

• Add anyone on the hashtag and anyone you talk to on this list.

This way you’ll have a great place to go back to on the day and after to find all the people you talked to.
Twitter is busy – really busy – so don’t make it hard for yourself.

Build a list early, and add people in after you reply or meet them. 

You can make this private if you don’t want them to know that you’re stalking them… but I never worry about that – it’s Twitter!

Keep connecting in the build up to the event and share your thoughts and feelings about the event.

 Be part of the build up – and tell others what you’ll be doing there and what you’ll be expecting. Use anything interesting to start a conversation.

 I read a book recently by Stefan Thomas. It’s called Business Networking for Dummies and Stef is a great believer that ‘everything starts from a little conversation’. I’m inclined to agree.

Start the conversations… and start them early. 

 

2) During Your Event – Storytelling And Sharing

“I never know what to say” is something I hear a lot as a social media trainer

“No one wants to hear about my breakfast.” 

That’s true I guess… unless you’re a personal trainer or nutritionist, that is. Or unless you have an unusual breakfast or you’re in a cool place.

But they will want to hear about exciting shows, and if you’re going to a show that’s relevant to your industry then even better.

 Events give you the perfect excuse to flex some Twitter muscle and get some interaction going. 

Share the day, the pictures, the talks, the events within the event.

Get your phone charged and share the speakers’ one-liners and the facts and insights that you hear.

Don’t forget that your smartphone can take photos and video. It saves you from typing and it’s better for your followers too, so tweet them out!

(Take loads of pictures and keep them as you can use them later. 

With all this interaction remember one thing. 

USE THE HASHTAG! 

Use it on everything and use the right one (hopefully you will have checked this before you even started).

Every tweet you send on the day must have the hashtag in so your tweets appear on the hashtag timeline – and maybe even the big screen if they have one.

You may want to go and check out the hashtag timeline and chat to people while you’re there too. This can be beneficial but don’t forget there are real people there too, will you!?

You have your list too. So you can easily go and see what they’re saying.  

Not everyone will use the hashtag!

 Yup, not everyone will read this blog or have a copy of my Twitter guide  

Having those early tweeters and the hashtag users in your list means you can go and see what they’re saying at the touch of a button… even if they’re not using the hashtag.

When I run Twitter for events I monitor the hashtag AND the list.

 

3) After Your Event – Don’t Stop Now – It’s Homework Time

 Now the event is over don’t get any ideas about stopping your tweeting.

Share your thoughts and those pictures from the day. Hopefully you’ll have a good stock of images.

Powertip: Take photos of the exhibitors and speakers and then @mention them when you share them on the hashtag – exposure for them often means retweets for you, and then potential conversations. 

Also keep your eye on that hashtag and the list you created.

The conversation won’t stop so get involved and see what everyone else thought and see if you can make some new connections.

Follow people who were there and try to start conversations – you have the perfect excuse!

Follow up on any tweets or mentions that you may have missed and maybe take all your content and create a blog from it.

You have images and text… pull it all together for a post and share it with the organisers for some nice traffic to your site.

Business cards can be a ‘who to tweet’ reminder too.

You’re likely to collect some of these so get them out on your desk and go and hunt down their Twitter account and just tweet to say “nice to meet you at XXX event” and add the hashtag in, too.

 It’s a nice a friendly follow up and I find better then a dull email which everyone else will be doing. Don’t forget your follow up!


Don’t Just Tweet: Plan, Action And Follow Up 

Twitter is a powerful tool for events and if you’ve not seen any results from it in the past then maybe look at how you’re using it and make some positive changes.

 If you want more help on Twitter and how to use it for events then you can download my FREE guide 

It’s a full plan for attendees and organisers and goes into loads more detail.
Good luck and tweet me @SocialMediaTodd if you liked this post or want some more help